9/11 advertising gets truly tasteless

AdsWe’ve come across a pair of advertising efforts this morning that are united in their exploitation of 9/11 and in their stupidity. We’re not going to post images from either campaign here, but one is a pixel-advertising project in which you buy ad space on the floors of a virtual World Trade Center. The other campaign, posted on Ads of the World, includes what may be the most offensive print ad of the year, also involving the World Trade Center, and apparently created by M&C Saatchi in India. The Ads of the World commenters sum it up nicely: “Disgusting, repugnant.” “Very very bad.” “I’m speechless.” Apparently some ad people are seeing the five-year anniversary of 9/11 as a license to lose their minds. UPDATE: Ads of the World has taken down the WTC ad. And M&C Saatchi says it wasn't their work. (See comments.)

—Posted by Tim Nudd

September 18, 2006 | Permalink

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Awful. But I would check with M&C to see if they had anything to do with it before you post it here and defame that agency. Highly doubtful.

The WTC thing looks like it's registered by some people at a German college.

Posted by: HeyNow | Sep 18, 2006 1:19:32 PM

I think 99% agrees the ad is a tasteless, bad joke. Outraged people are giving it more attention than it deserves. I have seen terrorists and Republicans exploiting 9/11 for five years, so I'm not surprised it was going to lower to this level.

Posted by: Anonymous | Sep 18, 2006 1:50:09 PM

These are truly horrendous. But I really doubt they actually ran (that doesn't forgive the fact that some idiots actually took the time to comp them up).

For instance, that dead child photo was part of a public service campaign I remember from Archive.

Posted by: Bob | Sep 18, 2006 2:12:48 PM

I saw the India one this morning and agreed it was tasteless, but I thought it was silly how many people were telling Ivan to delete it from Ads of the World. I don't think blogs should be the morality police for the professional advertising community.

BTW, I like the Q&A on the virtual trade center site. Here's an excerpt:

Q: Where does the money go?
A: I need it badly for my living because I'm unemployed since I graduated from the university one year ago, and still have a lot of debts because of education to pay off.

Q: Have you ever been to the WTC?
A: No. I'd love to.

Q: So who are you?
A: My name is Jeff Chen and I am living in Bremen, Germany. I majored in computer science. I also have strong interest in marketing and advertising. I am always on the lookout for business opportunities.

Posted by: CorruptedJournalist | Sep 18, 2006 2:17:48 PM

Some student probably created it.

Posted by: Topher | Sep 18, 2006 2:23:38 PM

They shouldn't take the Indian ads down for reasons of moraility.

They should take them down because, as a campaign, they're complete and total garbage. Not to mention in appallingly poor taste.

The ads, and the assholes who created them (whoever they are)don't deserve the attention.

Posted by: rushing | Sep 18, 2006 3:13:07 PM

yeah the Q&A on yourWTC was pretty funny. From the looks of the deserted floors, I think he had better not count on that to pay his bills...

As for the second one, wth?! If it is a facial scrub, shouldn't it be taking scars away? Not proving that scars never go away which equals this product doesn't work. Not to even mention the distastefulness of it.

Posted by: Kathryn | Sep 19, 2006 12:49:34 AM

Well, this is why we won't be outsourcing creative overseas anytime soon.

Posted by: Darc | Sep 19, 2006 1:30:33 AM

This is what M&C Saatchi regional PR had to say about these ads:

--------
I am writing officially from M&C Saatchi. My name is Kim Walker, I am President and CEO of M&C Saatchi ASia PAcific.

These appalling images are NOT the work of the agency and are NOT sanctioned or approved by either the client or the agency. The credits are incorrect and misleading.

They are the private work of a previous employee and were posted without any knowledge of the agency.

M&C Saatchi is mortified and disgusted by these so-called ads and despite not having any participation in theri creation, apologises for the understandable revulsion from those who see them.

IVAN _ please remove them immediately. They are not the work of the agency and to continue to credit the agency is defamatory.
--------

Since, I've removed the ads. Cheers! Ivan

Posted by: ivan | Sep 19, 2006 2:24:19 AM

Btw, here is another WTC ad from before:
http://adsoftheworld.com/media/print/cobis_twin_towers

Posted by: ivan | Sep 19, 2006 2:29:58 AM

adsoftheworld.com

it's a showcase for people with time on their hands and a junior position in advertising. Much of the stuff on the site never runs and it's a case of shouting about work for the sake of it, not a collection of the greatest ads of all time.

The fact that the site chose to post these ads proves that these people are either students or they want to work in advertising and can't get a job.

Posted by: | Sep 19, 2006 4:54:27 AM

Hey, if we can't see it, we can't be offended by it, right? Now could someone please get all this Darfur stuff out of my newspaper? It's grisly. I mean, that's space that could be used to tell me how cute Brad Pitt's baby is!

Posted by: CorruptedJournalist | Sep 19, 2006 10:01:15 AM

I'll assume te above is sarcasm, but just in case:

Darfur is news not advertising. Why not buy a different paper? One with hard news stories such as

And, there's a reason you can't see the ad, it was rubbish. No wonder M&C got rid of the person that created them, they'll never work in advertising if that was the best they could come up with.

Posted by: | Sep 19, 2006 12:44:07 PM

hey corrupted journalist, how about you or someone creating an ad that makes light of the genocide happening in darfur? then have ivan post it and we'll all sit back and enjoy the giggles!

Posted by: Giggler | Sep 19, 2006 12:55:02 PM

Typical scam.

Please stop posting ads from sites like 'cool looking ads' or 'ads of the world' and such.

99.9% of them never ran, and are NOT in anyway related to real advertising.

Scam/ghost/questionably-run ads are the scourge of our industry just like steroids are for major league baseball and insider trading is for the stock market.

Posted by: tasmania | Sep 19, 2006 3:18:10 PM

I stand by my opinion that it's silly to wipe the Web clean of highly objectionable ads, but I grudgingly admit that Ivan was right to do remove it for the sake of M&C Saatchi. As much as I would champion someone's right to offend people as part of the free market of ideas, I would hate for any agency to be erroneously linked to something like this.

And, because someone always has to say it, let's all lighten up. It's just some idiot's spec work, not a papal speech.

Posted by: CorruptedJournalist | Sep 19, 2006 3:56:07 PM


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