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Kazakhstan even more pissed at Borat Prepare yourselves for another onslaught on the wonders of former Soviet blocs. Kazakhstan is once again readying a PR blitz to counter the upcoming movie featuring the bumbling but well-meaning fictional Kazakh TV personality Borat (known to his mother as Sacha Baron Cohen). According to the Evening Standard in London, Kazakhstan president Nazarbayev is readying “educational” TV spots and print advertisements for the U.S. market showcasing the “real Kazakhstan” in advance of Borat’s November release. What’s more, Nazarbayev is also meeting with President Bush to discuss the film and his country’s image. (Given the recent revelation that Bush enjoys the occasional fart joke, one can only imagine how that meeting will go: “Hey, Nazy, you’re right, deep kissing your prostitute sister ain’t funny. Pull my finger.”) Regular readers of AdFreak will recall that Nazarbayev tried this before. We didn’t actually check it out, but our guess is the campaign worked, increasing Kazakhstan’s lucrative tourism trade into the double digits. Perhaps. —Posted by Aaron Baar

September 15, 2006 | Permalink

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Comments

hey...was eager to read the us news & world report article but that link doesn't get me there. i hit an ad that keeps looping and doesn't let me thru to the story.

maybe THAT's the topic of a good post: sites with ads that don't let you through! used to happen to me all the time with the website of *another* ad trade pub that shall remain nameless, i just quit going after a while.

Posted by: Jack | Sep 15, 2006 10:38:19 AM

He's actually even more attractive than Donny Deutsch-Bag in a speedo.

Posted by: tom lout | Sep 15, 2006 10:55:44 AM

I do sort of feel for the Kazakhs.
I mean most people don't even know they exist and now they're going to become an international joke.
Cohen's spoof is just real enough for people to assume that at least parts of it are true.

And given that most people think Kazakhstan is fictional anyway, he could have gone the Mike Meyers-in-Austin-Powers route and called it Kreplachistan or something.

But that wouldn't have given him nearly as much publicity, since all Kreplachs can do is float aimlessly in soup.

Posted by: Rashi | Sep 15, 2006 12:00:55 PM

It reminds me of all the fallout from Moon Over Parador. Those poor Paradorans were really peeved.

Posted by: CorruptedJournalist | Sep 15, 2006 12:02:44 PM

Sheesh. It's just a movie. And this continued backlash will ensure more movie tickets are sold, thereby deflating the Kazakhs intentions of this PR blitz. (A meeting with Bush? Gimme a break.)

Those kooky Kazakhs! I like.

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