Beef is sexy, says McDonald’s in China There’s no Paris Hilton brandishing a sudsy sponge, but a new McDonald’s campaign in China is racy, in a comical way. (See the TV spot in Real Player here or in Windows Media Player here.) The headline on the Wall Street Journal story says it all: “Sex, Skin, Fireworks, Licked Fingers—It’s a Quarter Pounder Ad in China.” The TV spot’s voiceover includes lines like, “You can feel it. Thicker. You can taste it. Juicier.” The print work is amped up, too. One ad suggests that eating the Quarter Pounder will “inject protein and vitamins into your trendy body.” (The danger to the trendiness of one’s body from eating at McDonald’s isn’t addressed.) The ads mark a shift for McDonald’s in China, which sells mostly chicken products. Says the McDonald’s China CEO: “We need to own beef.” —Posted by Tim Nudd

September 22, 2006 | Permalink

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"Beef is sexy" - my mom must've thought so; I'm the youngest of seven!

Posted by: Corey King | Sep 22, 2006 12:25:43 PM

hmm maybe McD's is tired of spending all that money on chicken products (vastly more popular in China and other Asian countries than beef) and wants to push the beef. It also looks like their Q-P might have a spicier sauce than we got here in the 'States.

Posted by: Jesse! | Sep 22, 2006 2:47:28 PM

Right, chicken is more popular in China. I prefer chicken myself. I don't think their beef is gonna sell well. They might need a new CEO for China. btw, how come I never seen that ad? I'm in China!

Posted by: Mira | Sep 23, 2006 11:30:33 PM

Are we sure it is not dog meat?

Posted by: jeannie | Sep 24, 2006 7:28:50 PM

mira

Posted by: giraldezbranca@hotmail.com | Oct 2, 2006 10:57:40 PM

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