My life. My card. My work. My lawsuit.
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September 21, 2006 | Permalink |
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» Links du Jour 09-22-06 from Strategic Name Development Product Naming Blog
My life. My card. My work. My lawsuit. - A freelance art director who submitted his "My Card. My Work." portfolio to AMEX's advertising agency, Ogilvy, claims they stole his slogan to promote the American Express brand, with the “My life. My card.” slo... [Read More]
Tracked on Sep 22, 2006 2:33:17 PM
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Neither is what anybody would condsider a big or even medium size idea.
Posted by: rosser reeves | Sep 21, 2006 10:52:56 AM
OMG, amex is soooo busted. if they saw O'Keefe's arrows first, then they TOTALLY ripped them off. don't get me started about the white background. the arrows AND the white background totally prove it.
somebody never learned the 7th commandment.
Posted by: asgoodasitgets | Sep 21, 2006 11:17:01 AM
This happens all the time in adland, let's be honest about it.
Be interesting to see how this pans out, considering that O'Keefe has trademarked his strapline.
If nothing else, though, it's raised O'Keefe's profile: just do a search on Google and you'll see this story has been plastered all over the Web news sites.
purplesimon out...
Posted by: purplesimon | Sep 21, 2006 11:38:39 AM
How about a knee to the nads of O'Keefe? Talk about self-promotion.
Posted by: Jetpacks | Sep 21, 2006 11:43:18 AM
This guy has my support. I hope he makes out in the end. I've read this online but this is the first time I saw screenshots. GO GET THEM!!!!!
Posted by: colorme | Sep 21, 2006 12:58:42 PM
This guy has got to be kidding. You mean to tell me that two people couldn't have come up with a similar idea independently? There's nothing new in advertising. Ogilvy probably didn't even look at this guy's portfolio.
Posted by: daniel | Sep 21, 2006 5:22:03 PM
rr - you know that doesn't matter. An idea ripped off is still an idea ripped off.
So yeah Tim, I guess I'm gonna opt for the knee-jerk.
;-p
Either way, like racial diversity hearings, this'll get settled privately and mostly off the radar.
Great self-promo move though for juniors. Claim someone else did your work. Post it. Let CDs check it out. Even if the work is way off, at least you got them to look.
Bastard. Why didn't I think of that.
Posted by: makethelogobigger | Sep 21, 2006 5:22:36 PM
If he can prove he came out first then more power to him.
danie--
"Ogilvy probably didn't even look at this guy's portfolio."
--I just read the release and Okeefe sent his resume and samples to Ogilvy. I dont know much about the case but I do think its too close for comfort and I hope he wins! This happens all the time and its nice to see someone stand up do something about it!
Posted by: LetGoMyLogo | Sep 21, 2006 5:52:16 PM
oh yeah i'll like a good knee-jerk. thanks!!!!
Posted by: LetGoMyLogo | Sep 21, 2006 5:55:56 PM
LGML - I prefer to aim higher.
ouch.
;-p
Posted by: makethelogobigger | Sep 21, 2006 7:42:28 PM
Go Target!!!
I hope Mr. O'Keefe makes millions. They clearly stole his stuff. They're actually lucky they didn't do it years ago 'cause then they would have just gotten stomped. IMOK and BSB for life suckas!!!
Posted by: semy | Sep 22, 2006 3:29:40 PM
It will be interesting to see how things turn out for Okeefe. I wish him the best.
Posted by: MeanGean | Sep 22, 2006 5:00:17 PM
Anyone remember the old NY Post campaign, "the 3 biggest lies in NY" and the oft-cited story of how it was ripped off from a junior book campaign for the National Enquirer?
Posted by: Rashi | Sep 22, 2006 8:30:21 PM
The lack of originality in advertising is appalling. Of course they steal ideas from everything they see! Here in Philly, we have a commercial for hearing aids that is an obvious rip-off of Sprint's mis-heard phone calls gag. The only difference: in the Sprint ads, it was funny; in the hearing aid commercial, it's just pathetic. Who wants to see an elderly man insist, "I know what I heard"? Another local Philly rip-off: There was an old commercial for WPVI 6's "Accu-Weather" forecasts, where an elderly woman wins a bet at a race track because she knows, "Accu-Weather said it's going to rain!" In the new version (now for KYW 3), some guy gets soaked in the rain while another guy with an umbrella laughs at him and says "Kathy said it would!" From sweet to nasty. And did it really surprise anybody, when Pennsylvania had a contest for a new state slogan, that half of the submissions would be stolen from existing ads? The only surprise was that the people running the contest didn't notice that "The State of Independence" (the winning slogan) was already being used by SAAB!
Posted by: Tracey | Sep 24, 2006 6:30:42 AM
WOW It looks like this guy got screwed!!!!!!!!! Hope he makes out!
Posted by: OhSnap | Sep 28, 2006 6:34:20 PM
Hi there. I just joined the site and it seems fascinating.
Posted by: llamafruit | May 19, 2008 8:10:22 PM
