Sharapova feels pretty and witty and bright
Unlike another female tennis player whose image has been often downloaded over the years, Maria Sharapova isn’t just another pretty face. Nike has some fun with that in this U.S. Open spot. And yes, in this commercial she is feeling pretty and witty and bright, not pretty and witty and gay. But that isn’t Nike’s change. The original stage lyrics for West Side Story were “bright” and “tonight.” They were changed to “gay” and “today” for the movie. Thanks to Ben for the tip. |
|
September 1, 2006 | Permalink |
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d8342af47c53ef
Listed below are links to weblogs that reference Sharapova feels pretty and witty and bright :
» Nike 'Pretty' from Think Global, Act Stupid
Here's a recent spot from our Portland office that shows Maria Sharapova is more than a pretty face. Directed by Ivan Zacharias. And if you want to know why she's feeling 'bright' rather than 'gay' go to adfreak. [Read More]
Tracked on Sep 4, 2006 6:08:49 AM
Comments
You can follow this conversation by subscribing to the comment feed for this post.
Thanks. I was wondering why they had changed the lyrics for the commercial. And now I know.
Posted by: Alex Cross | Sep 1, 2006 9:49:28 AM
I really like this ad. Everytime it come on I actually enjoy watching it - and kind of get a little sad when it's over. Like a favorite song you might catch on the radio.
And the pout she is making through the whole thing is really in great contrast to the song making a great message/statment/PR move for her.
Posted by: Deanna | Sep 1, 2006 11:19:01 AM
It's funny how everytime I see someone who screws something, just doesn't get it, or is just complaining it's Tim Nudd's column. The song, as it was written by Leonard Bernstein, had the lyrics "bright" and "tonite," not "gay" and "today." The play, however, uses the more well-known lyrics. Get your facts straight.
Posted by: Jesse | Sep 4, 2006 5:55:14 PM
Jesse - read the item again. Slowly this time.
Posted by: Tim Nudd | Sep 5, 2006 9:34:00 AM
I love this ad!!
Posted by: Allison | Sep 5, 2006 1:45:15 PM
Way much better than that silly Canon spot that she takes a picture of a smiley made of tennis balls.
Posted by: Pretty & not Silly | Sep 7, 2006 11:59:29 AM
