W+K 12 reminds creatives to ‘Fail harder’
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September 11, 2006 | Permalink |
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since when did this site become the bullhorn for WK 12 and Paris Hilton?
really weak. show some range.
Posted by: wtf | Sep 11, 2006 9:40:58 AM
is "WK12" code for "12 wankers"?
Posted by: crap | Sep 11, 2006 10:01:01 AM
If I had to do that, I'd wear a racoon scarf too.
Posted by: tom lout | Sep 11, 2006 10:17:52 AM
This is a pretty cool installation. You can't tell what it made of until you walk up on it.
For all the haters, creativity doesn't have to fit on an 8.5 X 11 sheet of paper.
Posted by: Yep | Sep 11, 2006 10:36:11 AM
This is a pretty cool installation. You can't tell what it made of until you walk up on it.
For all the haters, creativity doesn't have to fit on an 8.5 X 11 sheet of paper.
Posted by: Yep | Sep 11, 2006 10:36:51 AM
The term "haters" or "player haters" needs to go back from whence it came.
You know, the same place "you go girl" and "don't go there" finally returned to die.
I'm a self-proclaimed "hater" of the 12 youtube video, but I admit: this is pretty cool.
Posted by: Dizzle-ean | Sep 11, 2006 1:24:51 PM
the first year they had one of their slaves, i mean students, who was a carpenter build their huge table. the second year they built an alfred e. neuman mural out of colored post it notes. can't wait for them to build a life size replica of weiden out of playing cards. fail harder is a cool mantra, the execution is an exercise in torture. time & effort could have been spent elsewhere, but when you've got free labor, why not. In college, we called them fraternity/sorority pledges.
Posted by: boring | Sep 11, 2006 1:38:52 PM
Really seems like the best use of their time. Good to know W&K charges clients to have a bunch of kids wasting their budgets
on something as profound as this. You mean to tell me the mona lisa wasn't painted on an 8.5 by 11 piece of paper ???
Posted by: Leonardo | Sep 11, 2006 1:42:38 PM
this is really getting boring. could someone please just register "wk12sucks.com" and take this crap off this site? i just checked. it's available. you can post something from 12 every single day and then all the angry people can write about how much 12 sucks. then you can sell advertising on the site and make a million dollars. oh! the irony! it will be amazing.
Posted by: fyi | Sep 11, 2006 1:57:24 PM
What's all the fuss. It looks cool.
The problem with this industry is we over think everything and are compelled to categorize all.
It piece celebrates a mindset that is encouraged at W & K in a fun way.
I hope this sort of passion leads us to something more than the usual cookie cutter portfolio's most ad schools produce.
Posted by: vince engel | Sep 11, 2006 2:15:50 PM
The script is rad. The mantra is radder.
That kind of positivity is infectious. Keep it up, even if we may not like everything along the way. I know you will.
Posted by: yikes | Sep 11, 2006 4:45:18 PM
I agree with vince. It's just cool. Let's all be a little less bitter.
Posted by: thatguy | Sep 11, 2006 5:09:40 PM
Oh that's just great, office bulletin boards are the new medium, and push-pins the new content. I just learned Internet. =(
Posted by: BitterBob | Sep 11, 2006 6:04:28 PM
I bet if WK 12 filmed a time lapse of a piece of poop on white seamless a lot of people would think it was "cool" & "brilliant". And, oh, yeah, Adfreak would post it ASAP.
Posted by: ? | Sep 11, 2006 6:13:47 PM
Whose idea was it to charge $13K a year? Wouldn't $12K at least make some kind of weird sense. Or is $13K times 12 students what Jelly makes? (Not much. Yet still too much.)
It's all academic anyway, as I don't think W&K Portland's going to be around for that much longer. See all that great Coke work? And do they even still have Nike?
They should take a page out of Crispin's book and relocate everyone to London.
Posted by: truth hurts | Sep 11, 2006 11:00:13 PM
12's tuition is 15k. it stated that clearly in their recruitment book. yeah -- i'm sure you're right -- they just write the checks out to "jelly helm." of course! that's how school works. just like at how at michigan state or vcu or kings county community college you write your checks out to your teachers. sure! absolutely! (ever been to school? like ever? school costs money. it's a pretty basic.)
also, wk portland just hired um, about 100 people in the last year. the sign of an office about to close? bitter about not being one of them?
i laughed out loud as i read the above post because i imagined your little sour face looking like a scrunched up yellow lemon -- all pinched up and bitter -- as you wrote that, "truth hurts."
be careful -- with an sourpuss attitude like that, you might just give yourself cancer. maybe try yoga?
Posted by: tuition is | Sep 12, 2006 8:37:41 AM
most schools have tuition to pay teachers, faculty, staff. don't know exactly what other teachers or staff wk12 has, but i'm sure the money is going to at least supplies, computers, computer programs, books, reference materials, etc. wk 12, i read somewhere, is an acredited school in portland. what that means is anyone's guess, but i really believe Jelly & Dan are ethical people. i don't think for a minute that they're laughing all the way to the bank in their toyota prius. that being said, wk 12 does take on projects for clients that have no money or are a good cause. is it effective. who knows. the effect may be inside the students and how they think, not in how the consumer or the product benefits. i do think they are more about art than ads, but a lot of artists make social commentary using pop culture. andy warhol, anyone? i'd rather see a place like 12 around and try and do stuff besides win one show pencils like the other ad schools. it keeps them honest and pure. i would like to know if any of their students have been hired, not just by agencies, but by other companies that could use this kind of thinking. jelly, any info on that?
Posted by: tuition, schmooition | Sep 12, 2006 9:43:18 AM
Hey truth hurts,
get back to the olive garden scripts, you hack.
Posted by: hackbuster | Sep 12, 2006 9:58:55 AM
Nice dis hackbuster¡!!!
Posted by: hahaha | Sep 12, 2006 10:00:16 AM
Is the number of former WK12 students hired by W+K still zero?
Posted by: patrice | Sep 12, 2006 12:55:17 PM
Not 0. 16/24, I believe.
Posted by: ratio | Sep 12, 2006 2:19:08 PM
it was zero before 12.3 started. it's good to see they've done well since then.
Posted by: patrice | Sep 12, 2006 2:40:43 PM
Ratio- is that increase due to the quality of the new students or the availability of junior jobs at W&K?
Posted by: Rashi | Sep 12, 2006 3:35:02 PM
Patrice is mistaken. I'm not sure where she gets all of her gossip from. Almost all of the 12 students from the first year were hired. In the portland, new york, and the amsterdam offices. I believe only two students chose to go elsewhere. But, 10 out of 12 isn't such a bad ratio for the first year.
As for Truth Hurts, I do believe that WK is the biggest in size and finances that it has ever been. So, it's not going anywhere soon - even if you want it to. And it seems that you have missed all of the great tv work that they've done this summer for both Coke and Nike. I love that new Coke "Grand Theft Auto" commercial. And the Maria Sharapova and Nike Briscoe High Football stuff is pretty classic, big, fun Nike. Also, have you seen Crispin's Coke Work? Maybe that move will be a good thing for them?
You can hate on WK12, but Wieden is still one of the best agencies that we've got out there. Even if it's not as prolific as it once was.
Posted by: Me! | Sep 12, 2006 5:42:54 PM
I ask your help.
On September 27th during something called Advertising Week, I will be on a panel.
The audience will be high school and college kids.
We (the members of the panel) will talk about we got into the ad business.
I fear we have no contemporary advice.
If you have something valuable to contribute, I will pass it on to those students and (as a bestower of due credits) give your name as the benefactor.
Please: no ironic, post-ironic, Holden Caulfield type shit-----just the straight story.
Thank you.
For those whose advice I choose, drinks at
The Bar At St. Regis.
Posted by: TOM MESSNER | Sep 14, 2006 9:58:50 PM
well...never mind the drinks...be
eleemosynary
Posted by: TOM MESSNER | Sep 14, 2006 11:03:25 PM
On third thought, I will merely direct interested students to this blog. It seems to have enough information, both useful and useless, both banal and thoughtful, both fatuous and genuinely comedic, to help or dissuade any high school or college student attracted by the blandishments of the advertising business.
Posted by: TOM MESSNER | Sep 15, 2006 9:39:34 AM
Nice post Tom Messner, glad you worked a few word of the day calendar days into that.
Posted by: tom lout | Sep 15, 2006 10:59:40 AM
Actually "eleemosynary" was a word I first heard used by President Bush I, maybe provided by Peggy Noonan, maybe not. It sounded so silly I looked it up and held it back for 16 years before using it in a sentence (here) which grade school teachers always advised you to do after learning a new word.
Posted by: TOM MESSNER | Sep 15, 2006 1:45:50 PM
what a bunch of arseholes
Posted by: final word | Sep 20, 2006 11:17:07 PM
Anyone who uses the word "Arseholes" is an asshole in my book.
Posted by: One more thing | Sep 25, 2006 1:45:32 AM
There is something to be said for the ability to bring a thread on one of these blogs to an absolute halt.
To get the final word is an achievement. Of sorts.
Posted by: TOM MESSNER | Sep 26, 2006 6:46:10 PM
who the fuck is tom messner?
Posted by: seriously | Sep 28, 2006 9:53:40 PM
Someone's obsessed.
Posted by: Nothing | Jan 15, 2008 11:14:45 AM
