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White Sox thank heaven for 7-Eleven The defending champion Chicago White Sox aren’t involved in the playoffs this year, so they have all the time in the world to dream up bizarre sponsorship deals. This morning comes word that they’ve struck an agreement with 7-Eleven to change the first pitch of all evening games, for the next three seasons, to 7:11 p.m., moving some back from 7:05 and some up from 7:35. In exchange, 7-Eleven will cough up a cool half-million dollars, which is one-twenty-eighth of Jim Thome’s 2006 salary (although $160,000 more than Bobby Jenks made this year). The AP quotes one observer who says, “Whether they like it or not, all the media outlets will have to say, ‘The game time is 7:11.’ And you’re not talking about a change that inconveniences anyone.” And that’s why they call it a convenience store. AM/PM would probably have no luck if it tried to have every other game played in the morning. —Posted by Tim Nudd

October 11, 2006 | Permalink

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Comments

This would have been nice this year, when there was serious construction on the Dan Ryan.

Posted by: | Oct 11, 2006 11:31:26 AM

I think the broadcast outlets will just start saying game time is 11 after or past 7, just to f with the sponsorship like they have with all the naming rights deals.

Posted by: The Schwizz | Oct 11, 2006 2:03:16 PM

There's a ballpark in Texas that sold the naming rights to DrPepper. Could they schedule a tripleheader with games at 10, 2 and 4?

Posted by: DrBear | Oct 11, 2006 2:31:43 PM

That is a pretty sweet deal actually for 7-11.

Posted by: WBRS Sports Blog | Oct 11, 2006 2:51:13 PM

Pretty cool idea.

Posted by: Jrap | Oct 11, 2006 3:35:11 PM

Is MLB going to allow this

I know the NFL would say NO F'in way!!!!

Posted by: rolFF | Oct 11, 2006 5:01:41 PM

that's the smartest use of marketing dollars i can remember. 7-11 is still no match for Sheetz though

Posted by: point23 | Oct 11, 2006 7:28:32 PM

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