« A good time to be in financial services | Main | Say hello (or not) to the CW’s ‘Aerie Girls’ »

Advertising Week: the Cliffs Notes version You thought last week’s industry celebration was over? Not until we have the last word. Sure, there was voluminous in-depth coverage. But AdFreak’s specialty, born out of our laziness, is in summarizing the salient points made during the week:    1. People still watch TV.    2. Direct marketers are nerdy.    3. It helps to put celebrities in ads.    4. John Wren is concerned about “profits.”    5. When clients spend more on interactive ads, that money “has got to come from somewhere.”    6. Good ideas help make good campaigns.    7. Marketers should “respect” their audience.    8. Clients like accountability.    9. DVRs are a new technology capable of initiating “change.” We would submit that the tenth and most important lesson, courtesy of a presentation by AmEx, is one that the event’s organizers should take to heart: “Everything is content.” And by extension, content is everything.   —Posted by David Gianatasio

October 4, 2006 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d8342b10f353ef

Listed below are links to weblogs that reference Advertising Week: the Cliffs Notes version :

» Yeah, baby! Ad cheating! from Strong Copy Builds Brands
My beloved adfreaks post this entry with a kickin' pic of our fave brand icons come to life: adfreak: Advertising Week: the Cliffs Notes version http://www.typepad.com/t/trackback/6269917... [Read More]

Tracked on Oct 5, 2006 2:23:53 AM

Comments

I'm sorry I missed it. You know when people like Ron Berger, O. Burtch Drake and Tony the TIger are involved it's going to be special.

Posted by: brian epstein | Oct 4, 2006 12:19:40 PM

Advertising week does a wonderful job of telling the world how many schmucks are in senior management. O. Butch Drake.
And don't forget I.L Twinkie.

Posted by: mccabe | Oct 4, 2006 2:11:27 PM

Very funny. On so many levels.

Posted by: Rashi | Oct 4, 2006 2:41:53 PM

Hey, Tony the Tiger's lookin' grr-reat.

Posted by: Thurl | Oct 11, 2006 10:31:27 AM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.