Nike runs with LCD Soundsystem Apparently, having thousands upon thousands of songs at one’s disposal to exercise with just isn’t enough for Nike. Pitchfork Media is reporting that the company commissioned James Murphy, who leads LCD Soundsystem, to write a workout-length song of slightly more than 45 minutes long—45:33, to be exact—as part of the athletic brand’s partnership with iTunes and the iPod. In case you’re running around (ha!) thinking this is just one long, boring vanity project, Murphy says he wrote the song “to reward and push at good intervals of a run.” It’s available on iTunes today for $9.99. For cheaper inspiration, the theme song from Rocky is still a low, low 99 cents. —Posted by Catharine P. Taylor

October 17, 2006 | Permalink

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» Links du Jour 10-19-06 from Strategic Name Development Product Naming Blog
Oldest Remaining - A Copywriting Tip - Today Seth Godin suggests against using “weasel words”. Very relevant to developing taglines or slogans. Nike runs with LCD Soundsystem - Nike’s three way partnership with iPod and iTunes has prompted them not onl... [Read More]

Tracked on Oct 19, 2006 9:11:07 AM

» Marketing To My Ears from Ypulse
When I attended the Tokion Creativity Now Conference here in NYC a few weeks ago, for some reason I was struck by how Alex Burnard, a creative director at Crispin Porter + Bogusky talked about Nike's marketing in the "non-traditional... [Read More]

Tracked on Nov 2, 2006 9:37:35 AM

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