A publicity stunt built on bad rock ’n’ roll

In the annals of publicity stunts, this has to be way up there. It wasn’t enough for Blender to name Jefferson Starship’s so-bad-I’d-consider-going-deaf “We Built This City” as the worst song ever. According to the New York Post, Blender contributor Russ Heller is slated to go for the world record in listening to the song at least 324 times in one day at the Best Buy on lower Broadway in Manhattan starting Friday morning. Ouch. What the item on Page Six leaves unclear is whether this is the world record for listening to one song consecutively, listening to the world’s worst song consecutively, or listening to “We Built This City” consecutively, but it’s torture nonetheless. Also unclear is why Blender is doing this now, even though it named the song the worst ever back in 2004. Above is the video for the song, itself one of the worst videos ever. Oh, but it’s still better than “We Built This Starbucks.”

—Posted by Catharine P. Taylor

October 11, 2006 | Permalink