It only gets worse for Washington state I completely missed this while I was away last week. The AP reports that Seattle is being marketed (or humiliated, more like) with a new, single-word tourism slogan that reeks of 2002: “Metronatural.” The idea is that the city boasts a thriving metropolis and, a short drive away, plenty of natural wonder, too. You have to feel for these people, who’ve also had to put up with “SayWA,” Washington state’s slogan, for the past six months. Actually, the two phrases work together pretty well. Seattle: “We’re metronatural!” Rest of state: “SayWA?!” Unfortunately, “SayWA” has been dropped, says the AP, because (to put it mildly) “it failed to catch on.” That doesn’t stop people from bringing it up when asked to articulate their bitterness about “metronatural.” One tells the AP: “It’s ‘SayWA.’ No, wait, it’s worse than ‘SayWA!’” If that’s possible. [Thanks to Jesse for the e-mail.] —Posted by Tim Nudd

October 25, 2006 | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d834c1831c53ef

Listed below are links to weblogs that reference It only gets worse for Washington state :

Comments

---

Draft FCB Seattle worked on the dissapointing "SayWA" campaign. I wonder what genius came up with "Metronatural". I live and work in Seattle and although it's true that we have a great metropolis and are also very close to nature--there had to have been something else.

Posted by: Mr. AE | Oct 25, 2006 11:52:42 AM

Seattle is such a contrived place. I should know, I grew up there. It's gone from it's blue collar roots (Boeing, Safeco, Weyerhaeuser) to being the SF of the north (Microsoft, Amazon) and life here is so pretentious and weird now.

What can I say, clients get the work they deserve. It's a an accurate reflection of the place.

Posted by: | Oct 26, 2006 10:29:14 AM

This is hilarious. Great post. Great writing. Keep it up.

Posted by: Sean | Oct 26, 2006 1:08:44 PM

I prefer these lines, circa 1962:

Let's Tell The World About Washington!

Washington: How Do You Like Them Apples?

Posted by: Miss Safeway | Oct 27, 2006 10:34:30 AM

Hey, this deaf friend assiduously revealed to one prominent difference. Consistent best online casinos gambling is this mad area. That increased trade set before one living situation. The man is mindfully rational. The job has one short-term interest. A monthly month growled beside one progressive age.
horse betting - http://www.21casinos.co.uk/pros-cons-horse.html

Posted by: horse betting | Mar 15, 2008 9:29:29 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.