MTV hopes someone feels the Urge
Maybe no one should care about Urge, the online music service from MTV Networks and Microsoft, because it’s not compatible with Apple’s iPod, but every now and then, in the spirit of competition, it's fun to fantasize about who would beat the iMonopoly and how. Anyway, Urge is just releasing its first global campaign with three spots. One is above; you can see others here and here. Each of them demonstrates why leaving one's computer to go in search of new music isn't necessarily a good thing. —Posted by Catharine P. Taylor |
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October 17, 2006 | Permalink |
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I really don't think that an ad which portrays white men hunting a black man (who makes animal sounds) out in the woods is going to fly. I'm stunned, really.
Posted by: mikemikeson | Oct 17, 2006 11:53:08 AM
Oh, and I see that a second ad has an Asian man looking foolish in his attempt to assimilate himself into a group of aberrant white folk.
I smell an MTV boycott in the wind, perhaps with a slogan like "Fight the Urge."
These spots are pathetic.
Posted by: mikemikeson | Oct 17, 2006 12:10:47 PM
The first ad insults both blacks and whites. Blacks are hunted like animals by sub-human, country-music playing white folks.
I guess they're applying the adage: There's no such thing as bad publicity.
Posted by: hg | Oct 17, 2006 12:37:25 PM
It was *so* much easier when marketing people could force scared suburban twenty-somethings into market-niche holding pens just by implying that all cultural alternatives were Communist-inspired.
Nowadays, they just have to keep piling on the fear until they find the right note.
Urge: Music for people who don't get out much. And who don't intend to.
Posted by: Will Parker | Oct 17, 2006 2:36:45 PM
MTV? I kind or remember them from the eighties. Didn't they do music videos. Ohh-- then they did a bunch of low budget "reality"shows about stoned slackers.
Posted by: tomB. | Oct 17, 2006 7:59:16 PM
MTV must have been pretty cheesed when they bought into PlaysForSure just before Microsoft ditched it for Zune. So Urge is incompatible with both iPod and Microsoft's main music player - Bravo!
Posted by: huxley | Oct 17, 2006 9:01:30 PM
These are funny. That's all that counts. But I have a mac, like everyone else in advertising so I'm stuck with itunes - and it's not because I love the posters.
Posted by: Jay | Oct 27, 2006 2:22:27 PM
Are you all for real? I think these are funny as hell!!! Yes, I'm white but come on now. Aren't you being a little to sensitive? This has nothing to do with racial slurs. You can find hate wherever you want if that's what you're looking for.
Posted by: Danny Boy | Jan 14, 2007 1:09:10 PM
