Paris’s Carl’s Jr. ad just keeps on giving Flickr user BlueAlgae was surprised to open up her mail the other day and find this postcard for a local dry-cleaners. “For starters,” she writes, “the image is an obvious rip from the Carl’s Jr. commercial featuring Paris Hilton. That I got, but I still have no idea why this image is relevant to dry cleaning. Perhaps the strategy was to grab people’s attention with a semi-naked ‘celebrity,’ but I kind of doubt that the 20-something guys who salivate over Paris’ image are likely to actually use a dry cleaning service.” It is a bit of a mystery, but if BlueAlgae’s subsequent reaction was typical, Delrey Cleaners may be on to something. “I tossed this in the recycling,” she writes, “but changed my mind in 20 minutes, and fished it out.” —Posted by Tim Nudd

October 30, 2006 | Permalink

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"I still have no idea why this image is relevant to dry cleaning."

Because it's 50% off, silly.

Posted by: Richard Daly | Oct 30, 2006 9:47:56 AM

Legality aside, I think this is a great ad. You've got the 50% off joke with her near-nudity, sure, but you're showing a woman in a high-end outfit eating a big sloppy burger. You just know Paris has never worn a machine-wash-cold-tumble-dry garment in her life.

Posted by: CorruptedJournalist | Oct 30, 2006 11:01:54 AM

Sure beats looking at Monica Lewinsky in a spattered blue dress.

Posted by: ad_scribe | Oct 30, 2006 12:58:46 PM

These guys did it better last summer. End Hunger Network.
http://parishiltonfilms.com
http://www.adrants.com/2005/06/end-hunger-viral-work-challenged-praised.php

Posted by: owen | Nov 1, 2006 8:48:45 AM

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