Say hello (or not) to the CW’s ‘Aerie Girls’
—Posted by Tim Nudd |
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October 4, 2006 | Permalink |
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And besides the blatant SekritAdIckiness, there's the fact that a lot of viewers for both shows AREN'T tween/teen girls who actually find the Aerie GIrls' insights fascinating and who actually think it takes away from VMars and whatever quality is left in Gilmore Girls. I'd rather discuss TV with my smart friends, not a bunch of random girls who reallyreallyreally like American Eagle.
Posted by: Kate | Oct 4, 2006 1:19:38 PM
Those commercials were downright stupid. I hope they fade quickly.
Posted by: Cheryl | Oct 4, 2006 2:02:53 PM
I feel like I'm watching a discussion from a fifth-rate Gilmore Girls board that appeals to only couple shippers. I'm on the first-rate board and they're very angry about these stupid ads.
Posted by: Nate | Oct 4, 2006 4:38:18 PM
The Aerie girls just seemed... vapid. It's hard to believe that girls that air-headed actually watch those two shows.
Posted by: Michael | Oct 4, 2006 5:56:02 PM
Aside from the quality of advertising, the web site navigation is broken. The girls must have done their own QA.
Posted by: timmy | Oct 4, 2006 6:27:57 PM
I hated the Aerie girls stupid discussions. Was a real turnoff to both shows which I love.
Posted by: Christy | Oct 5, 2006 4:51:17 PM
Judging from comments across all message boards and my own viewing party's reaction, I think that the girls are only going to be mini-celebs in that they are universally reviled (yes, even by the demo that the commercials are aimed at). The CW has underestimated the intelligence of the average GG and VM viewer. Again.
Posted by: gymble | Oct 5, 2006 5:28:14 PM
I liked the Aerie girls. It's a refreshing change from the ads that usually take up those time slots.
Posted by: Fan | Oct 5, 2006 6:24:37 PM
I am not clear about why an ad should scream "ad" at me. I thank American Eagle for a "commercial" that was related to the experience of watching the show. Veronica Mars is entertainment but hardly Shakespeare, so I didn't expect any great insightful analysis but did get what I expected; pleasant conversation, seemingly sincere and unscripted. Anything other than standard commercials is progress!!!
Posted by: joe | Oct 5, 2006 6:54:45 PM
I thought the spots were cute but I was very surprised that they only had one 30 second thing...seemed to me that they should have had a little more thought put into the introduction of these girls. Hopefully, they will have the chance to develop their online personas so that we aren't all sitting back and judging based on such a tiny clip! I'd much rather watch them than another car ad or another "heats on contact" lubricant commercial!!!
Posted by: Dawn | Oct 8, 2006 4:30:23 PM
When I first read this blog entry I thought the idea sounded really refreshing. I have't seen the spots as I don't watch these shows and am not in the demo, but the idea and technique sound very interesting. Its interesting to note how all the comments posted started out negative and then shifted to positive before the discussion died.
Posted by: Derek | Oct 9, 2006 3:01:58 PM
I think the problem with these ads is not in the concept, but in the execution. They could be interesting if they included intelligent conversation and were not staged to seem like a slumber party. Anyone over the age of 11 and/or male will be turned off by the vapid commentary and the advertiser's ignoring of the fact that the majority of the fanbase for these shows (Veronica Mars in particular) are older than teens and (gasp!) not just women. It seems particularly stupid to alienate the viewers you are trying to attract by excluding them from the (truly idiotic) conversation. It seems like Mr. Nudd didn't actually watch the ads. If he had, I can't imagine him saying they were engaging or that viewers would care enough about these girls to make them "stars."
Posted by: Lis | Oct 10, 2006 11:16:07 AM
YOU GUYS FRIGGEN HAVE NO LIVES.. ITS JUST A FRIGGEN 30 SECOND SPOT.. STOP WHINING AND JUST WATCH THE FRIGGEN TV
Posted by: Jake | Oct 14, 2006 1:16:08 PM
The one girl, Laura, looks really familiar -- is she an actress?
Posted by: Rebecca | Oct 18, 2006 8:50:43 PM
omg...get over the commercial already. It was not scripted, they were having a party and watching the show, and Aerie and American Eagle has never been a follower in the retail business so why would they be a follower in a clothing commercial? Oh...and most viewers of those shows....are 15-25y/o girls;)
Posted by: Heather | Jun 25, 2008 9:01:58 PM
Actually, Veronica Mars had some of the older demographics on network TV at the time. Sorry to destroy your fantasy.
Considering the CW is seeing their network continue to crumble, the Airhead Girls should have been a sign that someone at the top had no idea what was going on.
Posted by: David Por | Nov 6, 2008 1:19:56 AM
who and what? never heard of them
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