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The ad is good, but is it good for you? A new advertising-review Web site called After These Messages launched during Advertising Week. Its goal is to promote responsible communication by judging work not only on its value to the client—but on its value to the world. After signing up, you review ad campaigns based on six questions, including “If you created it, would you sleep well at night?” and “Does it contribute to society?” Then your answers are combined with previous answers, and the campaign is positioned on a heaven/hell vs. hack/genius matrix, reminiscent of New York magazine’s highbrow/lowbow vs. brilliant/despicable grid. Of the campaigns judged so far, a few reach for the stars, but most are slightly hellish and very, very average. —Posted by Tim Nudd

October 3, 2006 | Permalink

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» Doing the right thing..? from the Web Chef's e-Bytes
Adweek's AdFreak reports on a new site - AfterTheseMessages - that allows users to rate ads not only on the value to the client but the value to the world. As the site says Sure, creativity is important, but what [Read More]

Tracked on Oct 11, 2006 11:16:35 AM

Comments

actually looks kinda cool, I'd love the chance to skewer some of the ads I see all the time. wonder how current their materials are going to be . . .

Posted by: bigjeff | Oct 3, 2006 2:23:09 PM

that's a great idea. those hummer spots are beautiful, but it's on par with kicking babies in terms of morality. i'm glad someone is recognizing that there are other criteria.

Posted by: jackswift | Oct 3, 2006 7:37:03 PM

No Tom, it was In 1979, AM General began preliminary design work on the M998 Series High Mobility Multi-Purpose Wheeled Vehicle (HMMWV, pronounced Humvee®); a 1.25-ton truck intended to replace the M151 and other light tactical vehicles.

Posted by: Limousine | May 16, 2007 11:55:36 AM

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