Author says Hepburn wasn’t into fashion
We’re not alone in disliking the Gap ad featuring Audrey Hepburn dancing to AC/DC. According to this story, Donald Spoto, author of the just-released Enchantment: The Life of Audrey Hepburn, says the actress actually never got all tied up in her, uh, designer panties over the issue of fashion. He says, her position as a style icon "directly contradicts her own sense of values, which did not place clothes very highly on a list of important things." There’s no mention of whether Spoto’s record collection includes any AC/DC. Since we've all seen the Gap ad by now, the YouTube video above links to a remix of Hepburn dancing to the Isley Brothers "Twist 'n' Shout." —Posted by Catharine P. Taylor |
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October 3, 2006 | Permalink |
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» Audrey Hepburn Pushing Gap Past The Grave from Caffeine Marketing: Daily Advertising News
Audrey Hepburn, the legendary Hollwod actress, is still busy marketing for companies years after her death. In a new commercial ad spot for Gap Jeans, Audrey is seen dancing in skinny new black pants from her famous movie, Funny Face (195... [Read More]
Tracked on Oct 3, 2006 10:45:17 PM
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The pants are ugly. Thats all I have to say.
Posted by: Kathryn | Oct 3, 2006 12:58:05 PM
Gap ads have sucked for soooo long. I don't think they even know who the target is anymore. This is just the latest misguided spot they've plastered across America. Their agency gets away with murder spending big bucks behind small ideas. No wonder their sales are in the toilet.
Posted by: brian epstein | Oct 3, 2006 4:32:04 PM
I sent a trackback to you but I think something's wrong with my Wordpress Script. Could you let me know if it works or not please AD FREAK? My email is matthew.peschong@mnsu.edu and my website is caffeinemarketing.com. Thanks!
Posted by: Matthew Peschogn | Oct 3, 2006 10:03:04 PM
I don't hate the ad. I find it mesmerizing.
Posted by: | Oct 4, 2006 11:05:25 AM
Am I the only one who finds it slightly offending that: A) Audrey Hepburn is unfortunately not around to give permission for a chain of arguable fashion taste to use her image, and B) the pants features that are supposed to be GAPs new style were in fact hand created by Hubert de Givenchy himself specifically for Audrey? Givenchy. A legend. for Audrey Hepburn. A legend. Now... Givenchy. Hepburn. GAP. Let's play Where's Waldo and see which one doesn't fit? I get what they are trying to do. But honestly... It sucks. Period.
Posted by: Lee | Oct 4, 2006 10:54:29 PM
Audrey Hepburn's character is what's being paid for in the ad. Most of Audrey Hepburn's characters were very fashion conscious, which is why her character was used for the ad in the first place.
It is a shame, however, the Gap ads lack more and more creativity every season.
Posted by: Jesse | Oct 4, 2006 11:57:02 PM
What is the Gap?
Posted by: Rusty Trawler | Oct 6, 2006 1:30:03 PM
