Gamers salivating over ‘Gears of War’ spot This Gears of War video game, which is being released today for the Xbox 360, looks pretty wild. Here’s an impressive commercial for it, featuring the Tears for Fears song “Mad World,” as covered by Gary Jules (which you may remember from Donnie Darko). Apparently, Fight Club director David Fincher had a hand in the spot’s creation; it was directed by Joseph Kosinski. Xbox fans love the ad so much, they’ve put together at least 39 different spoofs of it, using alternate music, mostly. Described as a “third-person tactical action/horror game,” GOW centers on an alien race of insect-like creatures that take over the planet. Your job is to shoot them up. Link via Jason Kottke. UPDATE: This version, with music by Sufjan Stevens, is particularly good.   —Posted by Tim Nudd

November 7, 2006 | Permalink

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» Gears of War from YesButNoButYes
Here's the trailer for Gears of War, a new XBox 360 game. But if you're not a gamer, don't let this put you off, because it's stunning. Probably one of the best game trailers I ever saw. The game... [Read More]

Tracked on Nov 7, 2006 9:56:31 AM

Comments

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I have to say I love this spot. I think it is mostly all about the music for me. It is so eerie that it just captivates me. Maybe it just reminds me of Donnie Darko.

Posted by: Stef | Nov 7, 2006 10:16:59 AM

If you happen to have an Xbox 360, be sure to download the "Mad World" spot in HD - free from the Live marketplace. It's stunning and I'm not even too interested in the game.

Posted by: Cho | Nov 7, 2006 2:58:12 PM

Yeah, it's one of the best ads in recent years. I'm looking forward to what 2007 holds for us in the industry.

Posted by: Duane Brown | Dec 13, 2006 10:49:49 AM

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