Has Apple cornered the market on white? Is it possible for a company to practically own white? I got to wondering about this the other day when I came across an insert in The New York Times Magazine (I’ve since also seen it in Newsweek) featuring a white package tied not with ribbon but with a white power cord. Of course, my knee-jerk assumption was that it must be for Apple, particularly when I opened it and the first thing I saw was the baby monitor pictured here, which for a split second looked as though it were an iPod. It turns out the ad is from Philips, featuring a lineup of potential Christmas gifts and offering free shipping if you buy them on Amazon. But you have to wonder how many people flipped past it and thought of Apple. If it were up to me, I might have done something different. But then again, no one asked me. —Posted by Catharine P. Taylor

November 29, 2006 | Permalink

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Or is it a good thing that it looks like Apple? Maybe they were trying to be a 'cool, sleek' baby monitor and grab some of the image equity that Apple owns? [Or be subconsciously associated with them.]

Posted by: Lindsay | Nov 29, 2006 3:46:32 PM

No, white is still very accessible for other companies. Check out the Nintendo Wii.

Posted by: Martin | Nov 29, 2006 4:17:03 PM

Remeber back in the 90s when Apple was all about Blueberry, Tangerine and I don't remember what else?

Anyways, I think Apple doesn't appreciate white enough -after all that color has done for the company. Now we have blah black laptops again. And no white Nano.

Posted by: Anon | Nov 30, 2006 2:44:50 PM

let's just hope that dell doesn't release some white desktops. that would be sad. consumers may actually buy the machine thinking their getting os 10.4 not windows vista.

Posted by: Sean Berger | Dec 1, 2006 4:22:56 PM

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