James Bond shows some good brand loyalty
It’s winter 2007, and cash registers are going ka-ching wherever Champagne Bollinger is sold. At least, that’s what 27 years of product placement in 10 James Bond movies has taught Paterno Wines International to expect. Company rep Mary Anne Sullivan tells AdFreak, “We typically wait two to three months after a movie release [to see a sales bump].” So, you do the math: Catch Casino Royale this opening weekend, and you should be feeling pretty thirsty by Valentine’s Day. You know, all tingly and in the mood to uncork some Bollinger bubbly with your baby. And you thought romance might have something to do with it.
—Posted by Laura Blum
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November 13, 2006 in James Bond | Permalink
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