She’s not a man, but she plays one on TV Eureka! After hours of eye-straining, brain-bending research, I have found my favorite commercial on the face of the Earth. Better than the Geico ad where the geeky executive does the robot. Better than the Super Bowl spot where the monkey photocopies his butt. Better even than all those bizarre, out-of-context Japanese ads that are funny only because we don’t understand their culture. The link will lead you to 47 seconds of incontestable genius, in which a standard role-reversal gag is delivered with impeccable accuracy and comic timing. Not only do I want to buy the product, I want stock in the company. But be warned; like all worthwhile human efforts, this ad isn’t work safe. —Posted by David Kiefaber

November 17, 2006 in Kiefaber | Permalink

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Comments

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I have seen this concept -- heck, practically this spot -- for at least three different advertisers in the last 12 months. The only thing this adds is boobs. Hardly breakthrough, hardly original.

Of course, it might do very well in the Minneapolis Show, the One Show and D&AD. I hear they're into "homages."

Posted by: DuaneWayne | Nov 17, 2006 9:57:55 AM

The only place this will do well is YouTube.

Posted by: smartyrants | Nov 17, 2006 10:59:13 AM

Not if it's got boobs...

Posted by: CorruptedJournalist | Nov 17, 2006 1:34:43 PM

no one said it was breakthrough or original. In fact, it's a "standard role reversal gag." But it's still funny.

Posted by: Cappy | Nov 17, 2006 4:58:13 PM

Do you know what actress that is in the commercial? Because, as I mentioned on YouTube, it looks like Kristanna Loken.

(Yes, leave it to me to be the one looking at her *face*!)

Posted by: valsadie | Nov 18, 2006 3:09:56 PM

Yawn.

Posted by: | Nov 20, 2006 9:35:26 AM

It's sooo German. Like all those penis ads you see in Archive where the only thing clever is some uncircumcized Euro-penis staring at you.

Posted by: Rashi | Nov 20, 2006 9:25:42 PM

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