A post about Zune ads and more Zune ads Since the New York Post reports this morning that Microsoft’s Zune MP3 player is “flying off the shelves” in New York, we thought we’d go ahead and post about Zune ads. Somehow, from what's on the official Zune site and on YouTube (which has more ads than Zune.net), 30 seconds isn’t enough time to convey the iPod wannabe’s coolest feature: that you can share content wirelessly with other Zunes. (The fact that its screen is bigger than iPod’s comes through loud and clear.) One other thing to notice about the Zune ads is that they assiduously avoid any mention of the player’s creator, Microsoft. That’s probably good, since doctored pictures like the one above, published in the Post several weeks ago, don’t exactly help Zune’s image. YouTube also has the inevitable parody about the Zune done in the style of iPod ads. As for Apple, it said yesterday that it has signed deals with several major airlines that would allow people with iPods to view their video content through the back-of-the-seat monitors. See? Competition is a good thing. —Posted by Catharine P. Taylor

November 15, 2006 | Permalink

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Comments

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Great parody about the zune. I like it very much. I think we are going to see a lot more of this, because microsoft is willing to spend 500.000 $ for marketing zune. I wonder what is coming ahead.

Thank you for sharing this story with me !

Posted by: Maria loves pictures | Nov 15, 2006 9:36:36 AM

Heard on NPR on the drive to work that the wireless transfer only lets the receiver keep the song for three days or three listens before having to buy it. I think it also makes you go to church.

Posted by: CorruptedJournalist | Nov 15, 2006 9:47:30 AM

After looking at a few of the Zune advertisements all I can ask is; is it just me, or when it's painfully obvious that a company is trying too hard to market their product in a new and cool way, it makes you sort of cringe and not want to buy it even more?

Did they think a stylishly hand-drawn cartoon that is humorously ambiguous with a song by Regina Spektor would appeal to the scene Indy crowd?

I'm just wondering if anyone else sees this stuff and focuses on the fact that they fell short, rather than the product.

Posted by: Jake | Nov 15, 2006 11:23:03 AM

Its not that Microsoft fell short with the advertising we've seen so far, its that they were doomed from the start. Everyone knows the Zune is from Microsoft even if they don't say so in the ads, and everyone knows Microsoft (with the exception of the Xbox) is not cool. So, everyone passes the ads through their mental authenticity filter when veiwing. Contrast that with iPod ads where everyone already knows Apple is cool, so they are accepted without a second thought.

Posted by: Gary | Nov 16, 2006 4:36:07 PM

Wow, it's called "Zune". It's tagline is "Welcome to the Social" (I guess the new way to sound cool is to omit nouns from sentences). The most uncool thing is trying too hard to be cool.

By the way, that article in the New York Post. Considering the credibility of that newspaper is just a notch up from the Weekly World News, I wouldn't take it too seriously.

Posted by: Anonymous | Nov 17, 2006 3:12:17 PM

Welcome to the social: http://www.flickr.com/photos/23689754@N00/

lol

Posted by: | Dec 12, 2006 8:23:48 PM

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