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California’s happy cows laugh at Wisconsin In a story chock full of cheese puns, the AP reports that California is set to pass Wisconsin as the nation’s top cheese producer—and wonders if Wisconsin should meet California’s “happy cows” on the field of battle with some high-profile advertising of its own. On the subject of California cheese, Wisconsin milk-board rep Patrick Geoghegan “turns up his nose faster than a 5-year-old offered his first slice of Limburger,” says the story, as it really lays it on thick. Geoghegan claims Wisconsin cheese is simply of a higher quality. A state tourism rep concurs: “You put a pound of cheddar from Wisconsin next to a pound of cheddar from California and ours is going to taste better, and that’s what it’s all about.” But maybe it’s about image, too. A marketing professor quoted in the piece says Wisconsin should create ads that focus on the state’s family-owned dairy farms and expose the happy cows as the lackeys of big corporate farms. “I think maybe California would be the evil empire and Wisconsin would be the good guys,” the professor says. “That’s something that would go over very well.” Except in California, of course, where the happy cows would no doubt plan an all-out counteroffensive. —Posted by Tim Nudd

December 12, 2006 | Permalink

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"During July, 2006, a record-breaking heat wave of triple digit temperatures slammed California for a week. 100 people in the agrarian belt died so fast that the morgues had to double stack the bodies. 16, 500 cows dropped over dead in the fields"

"Happy Cows" my Wisconsin ass.

Posted by: j03 | Dec 12, 2006 1:27:29 PM

Yeah, but at least they perished happy and warm. And not having to root for the Packers.

Posted by: Bob | Dec 13, 2006 8:56:06 AM

Wisconsin will ALWAYS be the dairy state. Nice try California, but you fucking suck.

Posted by: Brooke | Jan 15, 2007 11:50:21 AM

ok california, go find a different mascot for your state, you have enough of them, rich people, snooty actors, and the O.C. california does not have enough time to keep their cows "happy" anyways. and california might say they make more cheese.... but they are including cheetos, Wisconsin isn't. besides, WI cheese tastes waaaaaaaaaaaaaaaaaay better then california cheese. and BTW, j03, cows dont root for the packers, people do, that is the lamist exuse EVER (read the top comment, I highly doubt California cows are happy if the weather is extremly hot there and 16500 cows drop over dead)

Posted by: go back to sluty actors being your symbol california, it looks better on you | Jan 17, 2007 7:20:25 PM

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