G&M holiday card tests poorly, is scrapped Scrooge-like focus groups have killed G&M Plumbing’s hopes for a holiday card this year. The agency sent several concepts into “online focus group testing and mall intercepts,” but all of them were found wanting—even this card with the puppy in the Santa hat. Agency execs say they may have a workable card by sometime in February. Says a G&M strategic planner: “Next year we plan to get ideas in front of client marketing people in early fall so that we can analyze the results and make changes before the holidays.” —Posted by Tim Nudd

December 20, 2006 | Permalink

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Comments

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This is why I fucking hate focus groups. This is a clear example of how companies use them way too much. Everything gets tested these days. It's out of control.

--ps Deutsch Sucks

Posted by: J-BRoCCoLi | Dec 20, 2006 11:35:51 AM

Isn't this a story from THE ONION?

Posted by: I.B. Woundy | Dec 20, 2006 2:08:54 PM

Thank you G&M for a funny holday card/promotion/whatever that isn't a video of your staff doing something stupid. Cheers.

Posted by: Mike | Dec 20, 2006 2:21:51 PM

Can you put the Del Taco work through those same focus groups? Please?!

Posted by: I'm with Stupid | Dec 21, 2006 5:22:27 AM

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