A guerrilla campaign that really bombed Thanks for the animated afternoon, Turner Broadcasting! Seems the citywide bomb scare up here in Boston today was triggered by an outdoor publicity campaign for an Adult Swim cartoon show. Turner placed weird magnetic lights in strategic locations, like local bridges, and those devices were mistaken for bombs. People in my office didn’t seem overly concerned. They followed the developments on cable and wondered if the subways (closed briefly owing to the hoo-ha) would re-open in time for the evening commute. Only two things really unnerve Bostonians these days. One is that faceless Charlie dude on the rapid-transit tickets and the prospect of sharing his fate: trapped forever underground on the train (15 minutes in the Green Line tunnel feels like forever, trust me.) The other is the hapless Boston Celtics. —Posted by David Gianatasio

January 31, 2007 | Permalink

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» Guerilla Markting Becomes PR Nightmare from Fresh Glue
BKG has a guiding principle that is reminiscent of one of the basic tenets of the the Hippocratic Oath... do no harm. That's exactly what happened yesterday in Boston when a guerilla marketing campaign promoting the late-night Adult Swim cartoon [Read More]

Tracked on Feb 1, 2007 12:13:57 PM

» When Design Campaigns Go Bad: A guerrilla campaign that really bombed from Design Minute- Hip Design, Photography and Music Links. A Valuable resource!
I posted some comments over at Adfreak, a blog which you should check out.  It seems that some advertisments were not taken to kindly in Beantown, and the clients as well as the marketers will probably have to answer for this. But does t... [Read More]

Tracked on Feb 1, 2007 5:39:18 PM

Comments

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Posted by: ahhahahahha | May 14, 2008 11:02:55 AM

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Posted by: hahahahaha | May 14, 2008 11:03:49 AM

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Posted by: jew boy #2 | May 14, 2008 11:03:59 AM

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