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Buzzcocks and the AARP, together at last

Buzzcocks I must be losing my mind. First, I heard the Buzzcocks’ “What Do I Get?” pimping Subaru when I was in high school. Then the band’s song “Ever Fallen In Love” (as covered by Pete Yorn) made it into Shrek 2. And now another one of their songs, “Everybody’s Happy Nowadays,” is in an AARP ad. Which doesn’t seem right to me. Pete Shelley & Co. might be getting up there in years, but AARP seems more like a Rolling Stones gig to me. In any case, it’s damn odd that an once-popular, first-wave punk band sneaks into current popular culture this many times without people really noticing. Am I the only person who hears these songs? Christ, Trio’s “Da Da Da” charted again when it was used in a Volkswagen ad, but so far that hasn’t happened with the Buzzcocks. Maybe I’m just imagining it all. But even if I’m not, I hope this trend doesn’t continue. Of course, now that I’ve said that, Huggies will start airing spots with “Can’t Stand My Baby” in them.

—Posted by David Kiefaber

January 25, 2007 in Kiefaber | Permalink

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It's a shame when Mozart's variations of "Ah ! vous dirai-je, Maman" got sold out for twinkle twinkle. But think: baa, baa black sheep and the alphabet song? Just too much for any classical symphony goer to take?

Don't worry. When you're dead, Amadeus, they are going to love you.

Beats me what Haydn thought about the German National Anthem.

Posted by: | Jan 25, 2007 11:34:12 AM

"Here comes Jonny Yen again/With the liquor and the drugs/And the flesh machine/He's gonna do another strip tease"

The moment the geniuses at Royal Caribbean overlooked that line and went straight for the chorus, the genie was out of the bottle.

Posted by: rushing | Jan 25, 2007 12:26:00 PM

My guess is that the kids who grew up on this are now thirty something creatives. I guess mom & dad still can't get away from your music, even after you've left the house!

Posted by: the ad wrestler | Jan 25, 2007 5:35:11 PM

I'd just like to say "Thanks!" from Edinburgh (not Edinboro) Scotland for remembering the Rezillos.

(I was at a party with that Fay Fife once. Her name is a pun that I suspect will be lost on all non-Scots.)

Posted by: iainedinburgh | Jan 30, 2007 8:05:04 AM

the kids who grew up on this are now thirty something creatives.

And the teens who played it at radio stations are now pushing 50. But still, I would argue, creative.

Posted by: Lex | Jan 31, 2007 12:58:32 PM

"I'd just like to say "Thanks!" from Edinburgh (not Edinboro) Scotland for remembering the Rezillos."

Sure thing, man. They were awesome.

Posted by: David Kiegaber | Feb 1, 2007 1:46:39 AM

BTW: I've got the A.A.R.P. Buzzcocks ad posted here:

http://differentkitchen.blogspot.com/2007/02/not-everybodys-happy.html

Posted by: ian | Feb 3, 2007 11:39:23 AM

I've heard the AARP/Buzzcocks songs as well and thought it an odd fit, but if Creedence's "Fortunate Son" can be used to sell Wrangler jeans, or Randy Newman's "Sail Away" can sell beer, pretty much anything is possible.

I remember seeing three consecutive ads using Kinks' songs: The Van Halen version of "You Really Got Me" for Nissan, some song I can't remember for Schweppes' "The New British Pop" campaign, and I believe that last one was "Tired Of Waiting" for Heinz Ketchup. I was dumbstruck--I mean, three Kinks songs in a row?

Perhaps another Buzzcocks song could be used if the AARP wants to get involved in an end-of-life issues campaign:

I don't know what to do with my life
Should I give it up and make a new start
I don't know what to do with my life
'Cos the one I've got just tears me apart

from Don't Know What To Do With My Life

Posted by: Charles Swift | Feb 9, 2007 8:49:52 AM

Yeah, "Fortunate Son" and "Lust for Life" completely stripped of context... but the cruise line pretending that "liquor and drugs" dont come next... it still gets me every time. The Buzzcocks one just came on tv... the first time i heard that song it was a quasi-radio flanged snippet in another song and i dont recall offhand what it was from. Senior moment, how apropos. Maybe Pfizer will use "Orgasm Addict" next, damn might as well.

Posted by: flipp3r | Feb 11, 2007 10:31:07 PM

the lead singer is 49 and the two other original members in the band are 51. i thought it was funny and quite fitting to use a buzzcocks song.

Posted by: barr | Feb 26, 2007 7:18:48 AM

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