Chevy’s boring Super Bowl ad challenge
Why do I find this Chevy Super Bowl College Ad Challenge so
annoying? Maybe it’s the enthusiasm the kids have for being
chosen as finalists. It’s only advertising, kiddos—go join the Peace Corps and do something with your life! Or maybe it’s that the episodes posted at the site, which
are meant to play out like a miniature reality series, are so boring that I’m
guessing they will appeal only to the family and friends of the chosen. (The excitable folks at the Savannah College of Art & Design are shown here.) Or
maybe I’m just burnt out on consumer-generated media. At any rate, now that I’ve
written such a tantalizing summary, be sure to tune in when episode three is uploaded on Friday.
—Posted by Catharine P. Taylor
|
|
January 25, 2007 | Permalink
|
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d8351289b969e2
Listed below are links to weblogs that reference Chevy’s boring Super Bowl ad challenge:
Comments
Is it me or do these contests just reaffirm the need for advertising agencies?
Posted by: User Generated Crap | Jan 25, 2007 1:39:50 PM
"It’s only advertising, kiddos—go join the Peace Corps and do something with your life!"
Funny. That's how I felt after reading last year's WK12 posts.
Maybe we should get these kids some racoon pelts. Then you'd love 'em!
Posted by: Duane | Jan 25, 2007 1:56:49 PM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
