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K-Fed as fry cook is insulting to fry cooks You saw this coming. Fast-food workers are pissed off about Kevin Federline’s upcoming Super Bowl spot for Nationwide in which the cruel hand of fate lands the ex-Mr. Britney Spears in a fast-food job. “A sudden change in Federline’s career could have been depicted with him holding an unemployment benefit check,” says Annika Stensson, a rep for the National Restaurant Association, who has penned a nasty letter to Nationwide CEO Jerry Jurgensen. “It shouldn’t be necessary for a company to disrespect others to get its point across. It’s an insult to the 12.8 million restaurant workers in America. It’s a negative, unfair and inaccurate reflection. It’s not Kevin we take issue with, but the depiction of where he ends up.” That last point might be up for debate. You get the sense that if Jennifer Aniston played the role, post-Friends, people might not be so insulted. —Posted by Tim Nudd

January 24, 2007 | Permalink

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Comments

something tells me that this spot will pale in comparison to the hype surrounding it. as in, it will probably suck.

Posted by: ad_scribe | Jan 24, 2007 11:55:24 AM

sad. it's just sad...

Posted by: the illustionist | Jan 24, 2007 2:14:28 PM

White rappers union has a better case.

Posted by: makethelogobigger | Jan 24, 2007 3:34:35 PM

So easy, even a K-fed can do it.

Posted by: word pimp. | Jan 24, 2007 3:50:22 PM

C'mon. The National Restaurant Association and other naysayers are completely missing the point: no one really wants to be working in fast food. People work there temporarily and/or when there are few better options. Even those actual "burger flippers" say as much -- one's doing it "to survive", another plans on going to college. Those 12.8 million would walk away from their jobs in an instant if something better came along.

Posted by: daveednyc | Jan 24, 2007 3:52:44 PM

I'm still loving the piece that was "leaked" to YouTube, where K-Fed repeats "Nationwide Is On Your Side" for about 60 seconds.

Loving it for the scam aspect of it, rather than the creative chops.

Posted by: Tangerine Toad | Jan 24, 2007 4:50:42 PM

"So easy, even a K-fed can do it."

Fucking brilliant.

Posted by: makethelogobigger | Jan 24, 2007 5:01:00 PM

>>Those 12.8 million would walk away from their jobs in an instant if something better came along.

Yeah, K-Fed would give up flipping burgers in a heartbeat to marry another trailer-trash-turned-pop-idol.

Posted by: HighJive | Jan 24, 2007 6:36:30 PM

"People work there temporarily and/or when there are few better options."

Sounds like some of us creatives with advertising. We just can't DO anything else...

Posted by: asgoodasitgets | Jan 24, 2007 6:48:14 PM

This ad is ridiculous, K-Fed with a job? It will never happen.

Posted by: chats | Jan 24, 2007 10:13:36 PM

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