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The Super Bowl’s best and worst ads
OK, so it’s time for lists of the best and worst Super Bowl ads ever. We came across two this morning, one from Bodog, with its list of the five best, and one from MSNBC, listing the 10 worst. I’m sure virtually anyone who reads this would disagree with both. Was Reebok’s “Terry Tate” office linebacker really the best Super Bowl ad? And Apple’s follow-up to 1984, “Lemmings” (above), is the really the worst? On that one, in particular, I beg to differ. Sure, it’s no “1984,” which still, 23 years later, shows up on almost every list of best commercials—Super Bowl or not—but the biggest problem with the ad was simply that its predecessor was so good. It’s no “Herb the Nerd” for Burger King, which is MSNBC’s No. 2. —Posted by Catharine P. Taylor |
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January 26, 2007 | Permalink |
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It was a good ad in concept—and I always found it hilarious—but it was terrible in the way that it used a very dark motif in order to insult its target demographic. Sure, Apple has always insulted its target demographic (see 1984 or the Get a Mac campaign) but if you do it, it either has to be a million dollar ad directed by Ridley Scott, or it has to be addictive and somewhat humorous. Depictions of Suit-suicide don't meet either standard.
Posted by: Jesse | Feb 2, 2007 12:55:26 AM
