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Your ad here on an airport security bin? Phew … we were just beginning to think that the world had run out of new places to put ads when we read that there’s a plan to put ads in airport security bins from a company called, logically enough, SecurityPoint Media. (Doesn’t that name give you the warm and fuzzies?) Talk about your captive audience … ha! What advertisers would be appropriate for this venue—makers of slip-on shoes? Definitely not Zippo lighters or Swiss Army knives. —Posted by Catharine P. Taylor

January 12, 2007 | Permalink

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If I were a brand, I don't know if I would want to be thought of at the same time that people are annoyed and exhasperated by "take off my belt, shoes and jacket, take out my laptop and put in a separate bin, take all change and keys out of my pockets, remove jewelry that could set the sensor off, all while the angry impatient lady behind me is pushing me," etc.

Posted by: Johanna | Jan 12, 2007 11:01:50 AM

I agree. At those checkpoints I just want to get through and move on. Not stop and read an ad.

Posted by: shedwa | Jan 12, 2007 11:19:44 AM

That was my first reaction too, Johanna, but (a) you could likely craft an ad that acknowledged the situation and create sympathy or (b) - the more likely option- the ads will be for shops and restaurants in the airport itself, and as annoyed as you might be at the moment, knowing there was a Friday's at terminal A might not be a bad thing.

Posted by: tangerine toad | Jan 12, 2007 11:26:21 AM

But you are a brand. What is stopping you from putting messages on the bottom of your soles? You hand out some crayons to the people in line. You got the idea...

Posted by: | Jan 12, 2007 11:44:43 AM

So the TSA will be chasing ad dollars instead of terrorists.

Posted by: hmmm | Jan 12, 2007 12:03:59 PM

anyone else think it would be a great place for long copy?

Posted by: psean | Jan 12, 2007 12:24:17 PM

Great branding opportunity:

“This cavity search brought to you by Vasoline®”

Posted by: makethelogobigger | Jan 12, 2007 3:08:03 PM

Nothing is off limits anymore is what it boils down to. There are ads in bathroom stalls and port-o-lets so how could a security bin be any worse than that?

Everywhere we turn there is an ad of some sort, and all they are looking to do is capture a second or two of your attention. The security bins will likely capture a couple of seconds if for no other reason than you aren't expecting to see one there (yet).

Posted by: Business Consultant | Jan 12, 2007 9:54:42 PM

I think it could be a great idea. Break up the shear boredom of the experience. Here's my thoughts on who should advertise (and what they should say):

http://marketingroi.wordpress.com/2007/01/12/advertising-on-airport-security-bins/

Posted by: Ron Shevlin | Jan 15, 2007 5:09:23 PM

Why any marketer would want to be associated with such a negative and annoying act is beyond me.

Posted by: True | Jan 16, 2007 11:15:12 AM

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