Big League Chew still around to gnaw on

With advertising to kids becoming increasingly taboo, it’s hard to believe that old commercials like this, for Wrigley’s Big League Chew (bubble gum shredded to simulate chewing tobacco), ever saw the light of day, lest the kiddies get the wrong idea. But as politically incorrect as the product may be, it is still sold, and there’s even a contest currently running online in which the winner can get his or her caricature on a pack of Big League Chew. Extraneous factoid: Jim Bouton was one of the inventors of Big League Chew.

—Posted by Catharine P. Taylor

January 17, 2007 | Permalink