Parisian humor? C'est un oxymoron!
So the fog of oblivion around Paris has finally lifted, forcing Parisians to accept that no one likes them, and even people who live close by—the Brits—haven't been stopping in as much lately. This
upsetting revelation has
sparked a marketing campaign to endear Paris to Britons, which was probably agreed upon by all concerned to be the best solution
because it didn't require apologizing or changing anything. The series of ads,
and the site, cestsoparis.com, intend to show “that Paris isn't a stuffy museum city,
but ... a vibrant destination brimming with exiting events that are worth
visiting”—apparently, even the events are sick of living there. Perhaps this
is an example of the self-deprecation that the ads claim to contain. Because
otherwise, I didn't see any. The ad above pokes fun
at modern art, this
one doesn't poke fun at anything, and this one appears to depict a Keebler
Elf pounding on a glass hamster ball. But I'm being unnecessarily hard on Paris. I've been, and it''d be kind of like Boston if the people were easier to understand. I do think, though, that they should
abort this cheeky ad campaign and return to their best and longest lasting form
of comedy: passing off garbage as gourmet food. Hey, it beats Jerry Lewis.
—Posted by David Kiefaber
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January 9, 2007 in Kiefaber | Permalink
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Comments
Well, I think the second ad DOES poke fun at something: decapitated French royalty.
Posted by: Bob | Jan 9, 2007 11:08:01 AM
Here is the campaign:
http://adsoftheworld.com/media/print/paris_and_it_region_versailles
http://adsoftheworld.com/media/print/paris_and_it_region_contemporary_art
http://adsoftheworld.com/media/print/paris_and_it_region_disney_exhibition
Posted by: ivan | Jan 9, 2007 3:03:22 PM
You guys are pitiful with your 2-cent French bashing. France is still the number one tourist destination in the world. Keep bad-mouthing us, you're still talking about us when no one is talking about you. And keep jumping on those road-side bombs in Irak, that's how you make the headlines.
Posted by: Douste-Renzi | Feb 2, 2007 12:14:24 PM
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