Great moments in copywriting, part two This billboard ran a few years ago in Canada. Breaking it into two sentences doesn’t really help. Photo by smiteme. —Posted by Tim Nudd

February 28, 2007 | Permalink

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I like to think copywriters do this on purpose. Imagine the "shock, horror" looks on creatives' faces when clients buy ads like this instead of laughing along... they'd just have to go with it, just for laughs - making all their days and nights thinking about pork worth it.
Then again, it is the business of selling, not destroying a client's product.
But then again again, copywriters are supposed to be hyper-intelligent creatures, no?

Posted by: copywriter (can you tell) | Feb 28, 2007 9:54:30 AM

And if you can't pork the one you love, honey, pork the one you're with.

Posted by: | Feb 28, 2007 9:56:18 AM

Based on the picture, I think it's pretty obvious that they did it on purpose. I think it's a good ad, but then I'm not a professional.

Posted by: David | Feb 28, 2007 2:09:19 PM

This is not kosher.

Posted by: ad_scribe | Feb 28, 2007 2:44:24 PM

i like snack hole better.

Posted by: | Feb 28, 2007 6:00:30 PM

Maybe Pork isn't slang for intercourse in Canada.

Posted by: True | Mar 6, 2007 2:09:28 PM

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