Oscars broadcast smells like old advertising

Honda_2 While trying to stay awake during last night’s Oscars ceremony, viewers got to experience a few old ad ideas masquerading as new bits. The introductory video, celebrating all the nominees, was an Apple commercial without the Apple—not surprising, since Errol Morris directed it, with help from the Interrotron. Later in the show, we saw Steve Sidwell conduct a choir in an homage to movie sound effects—basically a re-enactment of Wieden + Kennedy’s Honda “Choir” commercial, which also featured Sidwell. All that was missing was an appearance by Sammy Stephens.

—Posted by Tim Nudd

February 26, 2007 | Permalink

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The effects thing with them may have been the best part.

Posted by: makethelogobigger | Feb 26, 2007 3:39:17 PM

yup. plus they used Pilobolus to form shapes, just like the American Honda commercial.

Posted by: Barbara | Feb 26, 2007 8:06:22 PM

You mean, "just like the American Hyundai commercial."

Posted by: Duane Wayne | Feb 27, 2007 6:28:53 PM


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