Pole dancer delivers breast-cancer message
Outside of holiday parties at Arnold in Boston, pole dancing doesn’t play a huge role in advertising, and is particularly rare in public-service campaigns. Still, here’s a PSA from England that visits a strip club to make its pitch for breast-cancer awareness. The ad includes a NSFW shot of a breast, which has Marc over at Houtlust wondering what it is about us North Americans that can’t handle a little nudity, even for a good cause. The commercial, by AMV BBDO, is for Against Breast Cancer, a group based in Oxford. |
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February 12, 2007 | Permalink |
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Working women, working mothers
And just last December this study came out in Europe:
http://www.medicalnewstoday.com/healthnews.php?newsid=59874
A study of 200,000 European women has found that doing housework is more likely to protect you against breast cancer than job- or leisure-based physical activity.
Posted by: nancy | Feb 12, 2007 1:30:20 PM
Scary.
Posted by: Jess | Feb 12, 2007 4:25:38 PM
What is scary?
Posted by: nancy | Feb 12, 2007 4:55:55 PM
The cover of the Underworld tune is also noteworthy.
The ad is good - confronting content = impact.
Posted by: | Feb 12, 2007 9:19:14 PM
What is the name of the song?
Posted by: Steven Andrew Miller | Feb 13, 2007 2:41:47 AM
The music is Born Slippy by Barefoot.
I think the ad is amazing, gave me goosebumps when I saw it. I think it is a brave move by the charity to show that breast cancer doesn't mean you can't be sexy and that anyone can get it
Posted by: Daffodil | Feb 14, 2007 10:51:55 AM
