Were the Super Bowl ads really about Iraq?

Garmin Is there a policy at The New York Times to append mention of the Iraq war to as many stories as possible? Readers of the paper must often suspect as much. The thought arose again in reading the paper’s morning-after coverage of the Super Bowl commercials, under the headline: “Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War.” While duly noting that none of the spots “directly addressed Iraq,” the article suggested that the war “seemed to linger just below the surface of many of this year’s commercials.” Among the examples cited: a Snickers commercial that showed men tearing out clumps of chest hair, an E*Trade spot featuring a bank robbery, a Bud Light spot showing an extreme version of rock/paper/scissors and a lunar FedEx commercial in which a character is zapped by a meteor. The beauty of the everything-is-about-Iraq technique is that it’s infinitely flexible. We await restaurant reviews that detect allusions to Iraqi violence in the beating of an egg and home-decorating articles that associate end tables with efforts in Congress to end the war.

—Posted by Mark Dolliver

February 6, 2007 | Permalink

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Yes, it is the NYT's policy to tack on the Iraq war to everything. But why shouldn't they? I know when I sit down to pen a headilne about oil changes or perhaps tampons, I pray to the Great Pelosi for wisdom in tying consumer goods to armed conflicts. But in a subtle way.

Was all Cheetos advertising during Vietnam a comment on the use of Agent Orange? Maybe.

Posted by: Jason Fox | Feb 6, 2007 10:15:02 AM

could we also argue that some of this year's spots — the consumer-generated dreck — were executed by a volunteer army?

Posted by: HighJive | Feb 6, 2007 11:05:11 AM

ROTFLMAO!!!! That was TOO funny! They are anti-war and anti-Bush, which is fine because this is a free country. Problem is, you mix an ideal with ignorance and you come up with a claim that a guy snagging a beer from someone was romanced into doing so by the lovely toll of the Iraq war!

Oh, and hey! Don't forget Coke's take on violent video games! It had nothing to do with how our kids are influenced by the graphic games marketed to them. Noooo.. It was all about the Iraq war! That's why they used footage resembling games like Grand Theft Auto instead of games about war! I get it! :P

Awesome blog! Very funny! The NYT is looking more foolish every day!

Posted by: Jade Cat | Feb 6, 2007 11:26:07 AM

Iraq? Where'd they get that from?

It was obvious that this year's ads were more of a social commentary on the proposed mandatory HPV vaccine, with the aim of opening a dialogue on global warming, which in turn, would invite criticism of skyrocketing housing costs.

Posted by: Tim | Feb 6, 2007 11:48:06 AM

Stuart my man, you just produced the equivalent of a Snickers candy/two-guys spot for the NY Times.

The ad biz has been living off live-action violence for at LEAST the last decade if not longer. Boomers grew up on WWII John Wayne flics and Wyle E. Coyote’s Acme® anvil. Generation Next grew up on Indiana Jones, amazing CGI and first-person shooter video games that the military actually uses to train on.

Iraq War influenced advertising? Last time that happened, people cheered soldiers walking through an airport for Budweiser and that’s about it.

Posted by: makethelogobigger | Feb 6, 2007 2:27:43 PM

I see soldiers in my ice cubes.

Posted by: Bob | Feb 6, 2007 3:43:30 PM

Damn, I knew that GoDaddy.com Ad was about the 9-11 conspiracy. Those marketing geniuses!!!!

Posted by: Johnny Di | Feb 6, 2007 4:35:03 PM


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