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What perfect casting can do for UPS
—Posted by Tim Nudd |
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February 1, 2007 | Permalink |
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Does anyone else feel these commercials are treating us like we are idiots? Do we need a guy to explain to us with pictures that UPS not only has trucks, but has PLANES TOO?
I'm pretty sure we all pretty much knew that was how UPS shipped packages.
Posted by: ChrisM70 | Feb 1, 2007 10:55:34 AM
Azula's no idiot. He's probably making four times his agency salary appearing in these spots.
Posted by: Bob | Feb 1, 2007 10:57:45 AM
The first time I saw one of the spots, I thought to myself, that smug twit with the bad haircut has to be an agency creative. Sure enough, he is. It takes brass balls to sell a campaign this lame, but it takes giant, brass balls to actually star in it. It's remarkable to me that the Martin Agency--an agency that extols the virtues of creativity would allow something so creatively lacking on the air. It's like a film of a bad art teacher at some junior college.
Posted by: thumper | Feb 1, 2007 11:00:59 AM
I had the same thought as thumper when I saw one of these for the first time. Then when I saw the one where he draws an airplane flying from China to the US, I thought, "No way would a CD draw such a crappy airplane."
Posted by: Jetpacks | Feb 1, 2007 11:18:25 AM
Great music choice.
Oh wait, forgot this is a bile-fisted slamfest of our own industry. Christ.
Posted by: CorruptedJournalist | Feb 1, 2007 11:34:51 AM
re: music... why would UPS choose a Postal Service song for its advertising? I would think that would come up in the meetings..
Posted by: newbob | Feb 1, 2007 12:14:10 PM
No one said Azula was an idiot. I meant that the commerical was treating THE VIEWER as an idiot.
The ad treats us like we are little children that weren't aware that there were things called "planes" that could carry packages across the big blue water called an "ocean"...
As if UPS just invented the idea.
Posted by: ChrisM70 | Feb 1, 2007 1:02:26 PM
if UPS is trying to position itself as a company for people who like mullets, then they've done a fabulous job
Posted by: hmmmmmmm | Feb 1, 2007 1:08:18 PM
technically, that's not a mullet.
Posted by: me | Feb 1, 2007 2:23:49 PM
It's right along the same lines as Scott Blum's safe buy.com spot, the one where he's on top of their building just talking about what buy.com does. Simple, straightforward, yes. But more brands will likely follow suit until the creative pendulum swings the other way in 10 years. That's when Alex's kid takes over the Boulder office at Crispin, wrecking havoc on the ad biz and creative like this, much like Eddie Van Halen's kid taking over on bass at the age of 15.
Man that was a LONG way to go for not much return.
Posted by: makethelogobigger | Feb 1, 2007 2:56:34 PM
As the Prime Minister of Mulletavia, in the Republic of White Trashistan, I take offense at the categorization of Mr. Azula's haircut as a mullet. If that's a mullet, my Camaro was made in Korea.
Posted by: Prime Minister of Mulletavia | Feb 2, 2007 12:04:55 PM
nice job w the commercials from an 'HDTV' viewer perspective.
Posted by: karl meisenbach | Feb 2, 2007 1:23:53 PM
Please stop criticising Mr. Azula. He works in Richmond. That's punishment enough.
Posted by: Postal Service sings 4 UPS | Feb 2, 2007 2:02:10 PM
These are 'pleasing to the eye' commercials. Simple ones. I don't see them as pretentious, but as not cramming 400 ideas down my throat at once.
Posted by: JHodge | Feb 2, 2007 2:08:30 PM
This never would have happened if Bob Ross and his happy little trees was still alive.
Posted by: MDG | Feb 2, 2007 3:59:45 PM
It takes big brass ones for a CD to star in his own ad, i sensed that it was an ad dude the first time I saw it.
But is it true the client insisted on him staring in it? That might be a client soon to be roaming thru jobster!
Posted by: mdainc | Feb 3, 2007 11:51:20 PM
i love the commercial! but what would i know i am just an average person. but ha! isn't that who he targeting!
Posted by: pam cray | Feb 17, 2007 11:26:46 AM
This is an effective campaign. A couple of the spots use the drawing concept to good effect. The 'UPS has planes' example is not one of them.
The guy is fine.
And he doesn't have bad hair per se. He has I-obviously-have-a-job-where-you-are-all-but-encouraged-to-have-bad-hair hair. Like as if he was an architect, film director, or college professor.
Posted by: Ess | Nov 5, 2007 12:54:38 AM
is he really drawing on the whiteboard in the ads, or is it computer generated?
Posted by: | Nov 11, 2007 6:05:35 PM
Geez, you ad freaks are dense. It's not about infomation exchange. It's about ideas. Like the idea that UPS is simple. And clever. Of course, I know UPS has planes. But this guy is sooooo smooth, and the drawings are soooo simple that (ready for the concept?) even Li'l Ol' Me could draw that...or do international shipping...with UPS. What part of "clean" don't you get?
Posted by: Average Joe | Nov 27, 2007 12:18:02 AM
My 78 year old mom and me - both just thought he was hot!
Posted by: O'B | Apr 26, 2008 6:19:08 PM
You guys are amazing. Sounds like a lot of sour grapes. The UPS ads are great and getting lots of attention.
And I'd say Mr. Azula has done an excellent job of not only creating an attention getting ad but is captivating as the spokesman.
Try creating something this good before you unleash your venom.
Posted by: AzulaFan | May 12, 2008 3:45:11 PM
