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7-Elevens look into becoming Kwik-E-Marts Fox is pulling out all the stops in its marketing of The Simpsons movie. As various Springfields around the country battle each other for the right to host the premiere, Fox is trying to get a handful of 7-Elevens rebranded as Kwik-E-Marts, in honor of the show’s fictional convenience store, run by Apu Nahasapeemapetilon. If the deal goes through, the shops will even sell Kwik-E-Mart items like KrustyO’s cereal, Buzz Cola and iced Squishees. Presumably it will not sell tainted beef like the kind that poisoned Homer. Up next: a Moe’s Tavern in every town. Via Pop Candy. —Posted by Tim Nudd

March 29, 2007 | Permalink

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Richmond Times Dispatch is reporting that 7-Eleven has plans to rebrand 11 of its stores as part of a promotion to support the July 27th release of The Simpsons Movie. The convenience store chain plans to refit 11 stores... [Read More]

Tracked on Mar 31, 2007 11:24:49 AM

Comments

This is awesome. I live in Spfld, MA so this will be exciting to see.

Posted by: Jess | Mar 29, 2007 1:22:57 PM

Who needs the Kwik-E-Mart? I do-o.

Posted by: rich | Mar 29, 2007 7:12:18 PM

What? No Duff Beer??? Damn Taliban.

Posted by: daveednyc | Mar 30, 2007 10:57:53 AM

Its a great idea, and hopefully doesn't mean the film is as bad as some recent episodes have been.

Cmon Fox, take it out on a high, please!

Posted by: Rob Mortimer | Mar 31, 2007 12:13:37 PM

This is a great idea! However whether this creates some real buzz and does some good or just becomes a short lived gimmick is going to depend on the execution and how hard they 'go for it.' I will be releasing a blog about this on April 3rd. Have a look if you are interested.

Posted by: Justin | Apr 1, 2007 4:17:32 PM

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