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Dove: Take off your blouse for real beauty Tell me a man wasn’t behind this Dove campaign, encouraging women to take off their shirts (to prove that Dove Ultimate Skin stays on your body, not on your clothes). In fact, they may have stolen the idea from me. During my years as a bashful college DJ, I distinctly recall offering a free WZBT T-shirt to any woman who changed in front of me. I got no takers, which is the one major difference between my efforts and Dove’s, but the other similarities are a bit too convenient. I always knew a corporation was spying on me. I just assumed they made something more interesting than soap. —Posted by David Kiefaber

March 5, 2007 in Kiefaber | Permalink

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Dove has been running some interesting ads of late. Most notable is the "user-generated" one that aired during the Oscars -- which is causing a fair amount of discussion in the blogosphere. One good essay is Shelly Palmer's "Taking UGC Too Literally" on Media 3.0:
http://advancedmediacommittee.typepad.com/emmyadvancedmedia/2007/03/dove_taking_ugc.html

I think the ad campaign is pretty fresh, and interesting. Maybe the Oscar one wasn't so great, but the one discussed above seems rather effective.

- Kimberly

Posted by: Kimberly | Mar 7, 2007 11:15:50 AM

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