The Celtics will always have 1950-66

Red Adidas is shipping colorful Red Auerbach sneakers and jerseys ($115 and $100, respectively) celebrating the late Auerbach’s legendary 1950-66 tenure as Boston Celtics’ coach, an era punctuated by the team winning eight consecutive NBA titles from 1959-66. That’s eight straight championships. Imagine such a run today? The Celtics can’t, with an 18-44 record that places them last in the Atlantic Conference. Of course, Red’s trademark cigar appears on the shoe. The team’s current coach, Doc Rivers, has no such iconography, but with a .290 winning percentage, a commemorative sneaker probably isn’t in the offing. However, he may get booted at the end of the season.

—Posted by David Gianatasio

March 12, 2007 | Permalink

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Other Celtics ad lore: Bill Russell did a great TV spot for AT&T long distance back in the 1970s - the tagline was something like "put'em through yourself and save." That is, dial direct, don't have the operator do it for you. I also remember a weird corporate ad for some industry or another featuring John Havlicek. But did Dave Cowens ever do an endorsement?

Posted by: Ronnie Watts | Mar 12, 2007 4:45:51 PM


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