Uniforms with ad panels: a new frontier! Designers long ago transformed clothing into self-promotional vehicles via labels and logos. Now, Eye Level Marketing (a division of the Billboard Clothing Co., probably not related to Armani) has begun placing big ad panels on employee uniforms. And aren’t they attractive? Eye Level says workers at sports arenas, state fairs, theme parks, supermarkets and drugstores are perfect for their signage. But why stop there? It’s not such a leap to imagine Pfizer and J&J buying space on physicians’ scrubs, or Taser and Smith & Wesson advertising on police uniforms. There’s a joke there about a captive audience, but it’s not funny. —Posted by David Gianatasio

March 21, 2007 | Permalink

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» Walking Billboards, Coming to a Grocer Near You from Adrants
Tim at AdFreak brings our attention to a new frontier in employee uniforms - panel advertising! That's right, a local grocer near you could be hocking Florida orange juice at you whether he wants to or not. Other potential... [Read More]

Tracked on Mar 22, 2007 9:54:39 PM

Comments

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You know, this gives me that icky feeling inside. It reminds of Cheesecake Factory menus and how they have local ads mixed in with it. When I am starving and cranky, do I really want to see a local jeweler's ad? I feel like this billboard clothing thing is going to have the same effect. Just because it's a place to advertise doesn't make it a good idea.

Posted by: AnnieW | Mar 21, 2007 1:52:40 PM

This is just a logical (but copied) extension of a concept that I pioneered a long time ago.

It REALLY irritates me when people pass it off as one of their ideas.

Using the same principles, I created a solution to wasted advertising space (school children) and the problem of forgetting sports clothes:
http://mrsbelmot.blogspot.com/2007/01/bbc-jam-is-muck.html

Posted by: Mrs Belmot | Mar 22, 2007 10:01:12 AM

I think this is fine for places like sports bars and stuff. The Pfizer-on-scrubs idea--shut up! Some asshole is going to read that and think it's a GOOD idea!

We've already got pharmie cos advertising perscription medication directly to patients, we don't need them filling hospitals and private practices with that dangerous, noisy garbage.

Posted by: Von K | Mar 22, 2007 12:20:13 PM

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Posted by: klonopin | Apr 15, 2009 11:12:45 AM

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