West Virginia gives up, tells you not to visit
—Posted by Tim Nudd |
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March 16, 2007 | Permalink |
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Well, now, we don't really like outsiders hangin' 'round here too much.
Posted by: MountainLaurel | Mar 19, 2007 12:07:54 AM
What are "hidden secrets," anyway?
If it's a secret, it's hidden.
If it's not hiden, it's no secret.
Posted by: The Redundancy Patrol | Mar 19, 2007 11:24:55 AM
Yo, so, I helped write the copy in question, which appears below. It's damn good, too. Anyone hiring? By the way, this is NOT a new campaign or even new slogan. It's a one-time advertorial insertion that's gotten SO MUCH MORE press than it deserves. Which I love, of course! Here's the full copy ...
Whatever you do, don’t come to West Virginia!
Why in the world would you want to when there are beaches in the Carolinas and mega-amusement parks in Florida? And nothing says “family fun” like a 10-hour drive with screaming kids, miles after mile of desolate highway, and little to break the monotony besides the occasional rest area or fast food joint.
Oh, but it’s better once you get there.
After the precious vacation day you’ll waste from the drive, you’ll still have a few left to spend brushing sand out of every nook and cranny of you, your hotel room and the car. At least you’ll get to enjoy overpriced dinners at local tourist traps while basking in the glow of a blistering sunburn.
What could be better? Only a day spent standing in line after line for a brief few minutes of fun hopping on and off rides made to replicate the thrills of nature’s own mountains, valleys and rivers. Good thing you brought plenty of cash. You’ll eat up most of it courtesy of $8 hot dogs and $5 souvenir cups full of some mysterious “fruit-flavored” drink. Which little Billy will promptly spill all over himself.
Aaah, then there’s that long trip home where everyone is getting on everyone else’s last nerve. It’ll take a few days back in the grind just to rest up from the whole ordeal. Chalk it up to another forgettable family vacation.
Come to think of it, a visit to West Virginia may be just what the doctor ordered. A relaxing hike through a cool morning in West Virginia’s breathtaking mountains – where you actually talk (gasp!) to your children and husband – provides the escape you need from the break-neck pace of your workaday world. Wouldn’t it be refreshing to return from a vacation more relaxed than when you left?
Things move at a slower pace here, and that’s just the way we like it. Quaint small towns offer an array of unique restaurants and eclectic shops along tree-lined streets. Or you can take the family on a wild or mild guided ride down America’s Best Whitewater, bike wooded trails, stroll the grounds of a plush resort, play a round at mountain courses designed by golf’s greatest legends – or do nothing more strenuous than soaking up the most breathtaking landscape in the East.
Yeah, an escape to West Virginia is starting to sound pretty good about now. Come enjoy the family time you’ve been missing in the mountains of West Virginia, Wild and Wonderful.
West Virginia is calling … will you answer?
To start planning your next getaway, call 1-800-CALL WVA or visit www.wvescapes.com for your FREE TRAVEL GUIDE.
Posted by: WVadguy | Mar 20, 2007 9:40:37 AM
I can't believe anyone would claim that as their own.
Posted by: naugahyde | Mar 20, 2007 3:18:18 PM
Almost heaven, West Virginia... but that copy is surely from hell.
And I also don't get the "hidden secrets" thing.
Posted by: Ed | Mar 21, 2007 1:42:00 PM
Great copy....and a great approach. I say kudos to whoever wrote it for taking a risk and getting such a buzz about WV in places that never happened before. For those complainers.....get out of the freaking dark ages
Posted by: a real ad guy | Apr 5, 2007 10:00:42 AM
Yea, but....
Hey, whatever works! But, we need to get our POLICE STATE under control first, or tourists will go away thinking this is the most screwed up state ever. That and those INTELLECTUAL hill folk who don't have a clue why anyone would want to come here to visit, because there is "nothing" here, and then proceed to toss their Wendy's wrappers and beer cans out along-side the road...
Posted by: Earthmother | Sep 11, 2007 10:05:51 AM
