BP helps make 4/20 ‘a little better’ If you can’t find your old VHS copy of Dazed and Confused, and 30 tacos from Jack in the Box just aren’t hitting the spot, enjoy 4/20 with your friends at British Petroleum. BP’s new brand campaign, with the theme “A little better,” is as trippy as it is surprisingly charming. Babies driving cars? Check. Flying BP workers carrying giant sandwiches? You bet. So kick back on your futon, check out the TV spots, and help the campaign with its pledge to “create a buzz.” —Posted by David Griner

April 20, 2007 in Griner | Permalink

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Really cute

Posted by: | Apr 20, 2007 6:35:54 PM

what the hell? my 5-year-old son doesn't buy gas yet, but if he did, it would be from BP.

Posted by: thumper | Apr 20, 2007 7:26:40 PM

Cheers to BP for trying something 'a little different'. The 60's trippy undertones are perfect for BP, since they're taking a bunch of measures to make the world a little greener.

Posted by: Bonnie | Apr 23, 2007 6:42:05 PM

i like the spots -- they're a refreshing break from the HARD SELL of consumer packaged goods in primetime TV

Posted by: tommy | Apr 24, 2007 5:40:57 PM

who sings a little better?

Posted by: tyler | Apr 25, 2007 4:40:03 PM

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