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Have a virtual Coke and a virtual smile Coca-Cola continues to be enchanted by vending machines. Last year, we had Wieden + Kennedy’s lovely (if you don’t mind watching a few defenseless snowmen get slaughtered) “Happiness Factory” TV commercial, which imagined the grand farewell given to each vended Coke bottle. Now, with the help of Joe Jaffe’s agency, crayon, Coke has launched a contest, called Virtual Thirst, to design the perfect vending machine for Second Life. Rather than dispense Coke bottles, the company wants the machine to emit the “essence” of Coke—i.e., “refreshment, joy, unity, experience.” (If that sounds a little vague, at least it’s low-calorie.) A couple of video entries are posted at Virtual Thirst’s YouTube page—in these, the machines mostly give off music and light (though one offers “experiences” like a dude spinning on his head in a fire pit). All of them would look even better if I had some virtual weed. More at Jaffe Juice. —Posted by Tim Nudd

April 19, 2007 | Permalink

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» Jaffe Crayons Coca-Cola in Second Life: Schafer Gently Scratches Head from Ian Schafer
The interactive marketing industry is better off with Joe Jaffe around. He gets us talking about conversations, rethinking the :30 spot, podcasts up a storm, and just generally makes us all smarter. Ive known him for years, and respect him great... [Read More]

Tracked on Apr 19, 2007 12:12:05 PM

» A Real Promotion In Virtual Clothes from AdPulp
On Monday, crayon helped launch its first official effort on behalf of Coca-Cola. The effort, known as Virtual Thirst is a promotion where consumers generate content in virtual world, Second Life. Agency principal, Joseph Jaffe says: "Instead of purcha... [Read More]

Tracked on Apr 19, 2007 3:07:49 PM

Comments

I think it was mainly Steve Coulson and CC Chapman working on this (and they just left Crayon)

Posted by: Matthew B | Dec 2, 2007 2:48:19 PM

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