Don’t you deserve to eat digestible food? As a Southerner, I know the one true strength of Crisco: It is the only thing you should ever use to fry chicken. (And don’t even think about using something other than a cast-iron skillet, you backwoods heathen.) But apparently there was a time when Crisco had quite a different Unique Selling Proposition: “Use Crisco. It’s digestible!” The Swank Pad has revived a fine piece of 1951 advertorial that harkens to a simpler time, when people fried their food in industrial sealant or something. My favorite line is this glowing endorsement: “Even doctors—9 out of 10 of them—say foods fried in Crisco are easy to digest!” Obviously, that 10th doctor was swayed by the motor-oil lobby. —Posted by David Griner

April 30, 2007 in Griner | Permalink

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» 1951 Ad Claims: "Crisco Is Digestible!" from Consumerist
This is a very convincing advertisement from 1951 in which the fact that Crisco is "digestible" is highlighted as the most favorable characteristic of the product. We are at a loss to dispute this fact. MEGHANN MARCO "Use Crisco. It's... [Read More]

Tracked on Apr 30, 2007 4:40:41 PM

Comments

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The irony is, it's actual not digestible, hence the brouhaha over trans fats.

Posted by: yikes | Apr 30, 2007 3:17:57 PM

I'm old enough to remember that commercial. Of course back then, you could have said it prevented STDs, and nothing would have been said about it.

Posted by: Bryan Price | Apr 30, 2007 8:15:50 PM

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