Urlacher fined for not drinking the Kool-Aid The NFL has fined Chicago Bears linebacker Brian Urlacher $100,000 for wearing a Glaceau Vitamin Water cap during media day at Super Bowl XLI because the brand isn’t a designated league sponsor. (Gatorade is the “official” energy drink of the NFL, for those who need to know.) I’ll give Urlacher $10 to don the cap again in public and to get AdFreak exclusive worldwide rights to the photo. And who knows, maybe there’s an enterprising marketer out there who’s willing to kick in an extra $20 to have Urlacher jolt the marketplace. —Posted by David Gianatasio

April 19, 2007 | Permalink

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Comments

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Free PR for Glaceau.

Posted by: makethelogobigger | Apr 19, 2007 10:29:49 PM

Not free.

I'm sure they offered to pick up the tab on the fine.

Beforehand, that is.

Posted by: dutycalls | Apr 19, 2007 10:56:08 PM

Just let the man wear his hat. It could be his lucky hat, you never know.

Posted by: Kevin Bondelli | Apr 20, 2007 3:01:56 AM

This has to be the most effective 100k Glaceau has ever spent...

Posted by: jack | Apr 20, 2007 12:23:44 PM

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