Shrek’s ass is handed to him over junk food

A child-advocacy group wants a healthy-living PSA campaign pulled because it features Shrek, the green and not super-svelte animated movie character. Actually, the group, Campaign for a Commercial-Free Childhood, is upset less about Shrek’s personal waistline and more about all the junk-food tie-ins connected to the latest Shrek film. A rep says: “The food industry and the government can’t have it both ways. Either [Shrek’s] a pitchman for junk food or a spokesman for health and well-being. Those are mutually exclusive roles.” The ad, from the U.S. Department of Health & Human Services, is posted here. Shrek actually appears only briefly—the star of the ad is the donkey, who doesn’t appear to eat too much but does have a serious attention-deficit problem.

—Posted by Tim Nudd

April 26, 2007 | Permalink