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Brewers fans seek user-generated content
The Milwaukee Brewers’ marketing office could learn a thing or two from Pee Your Pants for the Brewers! (PYPFTB!), a grassroots effort to get as many people as possible to wet themselves with surprise/joy if the usually lowly—but currently league-leading—Brewers make the playoffs this year. If Bill Veeck were still around, and working for the Brewers, he’d already be planning a Pee Your Pants Night for the last game of the season (against the Padres at Miller Park). PYPFTB has a daily blog—today’s headline: “Still #1 (like what we’ll do in our pants) in the NL”—and so far they’ve gotten pledges from more than 3,000 people, though not yet the chorizo or any of the participants in the sausage race. Surely Depends is on deck with some kind of tie-in. Via Deadspin.
—Posted by Tim Nudd
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May 14, 2007 | Permalink
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