Bruce Campbell’s lounge act for Old Spice Wieden + Kennedy has brought Bruce Campbell back for another Old Spice commercial. This time he’s entertaining some ladies (“including Siberian supermodel Irena Pantaeva,” according to the press release) in his bachelor pad. He woos them “with his musical prowess as he performs his own unique arrangement of an old standard”—a song that Burger King reportedly has been itching to use in its own advertising ever since it came out in ’83. Watch Bruce’s earlier Old Spice commercial here. UPDATE: And it gets even better with this behind-the-scenes footage from the shoot. —Posted by Tim Nudd

May 15, 2007 in Old Spice, Personal care, Wieden + Kennedy | Permalink

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d8351a93ed53ef

Listed below are links to weblogs that reference Bruce Campbell’s lounge act for Old Spice :

Comments

---

yesssss!

Posted by: slacker | May 15, 2007 11:13:59 AM

words beyond yesssss

Posted by: D | May 15, 2007 11:22:52 AM

Goulét.

Posted by: tom lout | May 15, 2007 12:26:16 PM

Great stuff. We have a couple of print ads that are running now as well over at http://www.wkstudio.typepad.com/

Posted by: tony | May 15, 2007 9:11:50 PM

the axe effect sure is a big idea, isn't it? not only does it cross oceans but it straddles brands. bravo bbh.

Posted by: george | May 16, 2007 4:19:19 AM

The "Experience is everything" campaign is much better than that lame Axe, Lynx, [insert body spray here] stuff. At least the Old Spice ads leave room for something different other than the "women rape you" approach.

Posted by: If you have it, your | May 16, 2007 4:55:43 PM

i agree. but the "women rape you" approach wasn't old 7 years ago.

Posted by: | May 17, 2007 2:24:29 AM

i agree. but the "women rape you" approach wasn't old 7 years ago.

Posted by: mmmm... | May 17, 2007 2:27:29 AM

Love it. I don't feel like a pubescent teenage boy when I wear this stuff.

Posted by: Tim | May 17, 2007 4:02:06 PM

Ugh. Trying so hard and nothing really happens. At least Axe is funny sometimes.

Posted by: Steve | May 18, 2007 12:11:53 PM

Post a comment

Name:

URL:

Remember personal info?

Comments:

The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.