Microsoft Surface creates a new ad utopia

So you’re a tech-savvy restaurateur who sees the immense possibility of the new Microsoft Surface tabletop computer (YouTube demo video is here). Customers could use their Surface-powered tables to order food, divide up the bill, play Minesweeper, whatever. But how do you manage a price tag up to $10,000 per table? Advertising, naturally. It doesn’t take a strategic planner to see the massive ad potential of Surface. Sell swank interactive background ads on your tabletops (take that, greasy-spoon placemat!). Connect with your beverage providers so customers can learn more about what they’re drinking when they put the bottle on the table. News and entertainment companies should be quick to jump on board, too. Of course, what ad professionals see as staggering opportunity is already being seen by consumers as “pretty tacky.”

—Posted by David Griner

May 30, 2007 in Griner | Permalink