Optimum Nutrition wants to pump you up
 Aspirational advertising looks a little different when it appears in bodybuilding magazines. Whereas you and I might cringe at the über-mucle closeups in DraftFCB’s ads for Optimum Nutrition, gym rats will stare in envy at them. They’re also invited to rip out the ads and temporarily vanquish their punier selves. Optimum is devoted to healthy, non-steriod bodybuilding, but I can’t help but think of SNL’s All Drug Olympics.
—Posted by Tim Nudd
|
|
May 3, 2007 | Permalink
|
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c51c053ef00d83534349b69e2
Listed below are links to weblogs that reference Optimum Nutrition wants to pump you up :
Comments
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or Nielsen Business Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
You can follow this conversation by subscribing to the comment feed for this post.
